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As someone who works in the field of private data acquisition and management (unrelated to compiling information on people), all I can say is if you really knew what was out there, you'd realize just how much it impacts you, personally, or the potential for it to impact you at any time.
If people understood the rather horrifying pieces of intimate information on them available through private data brokers like TLO, they'd... wait. No, no they wouldn't demand anything. They wouldn't care, if they're not doing anything wrong what do they have to worry about, thank you for your service. tlo.com/vehicle-sightings.php
It's not about "not knowing what's out there". I assume it all is. It's about
1- Knowing how unimportant I am. I'm nobody's target, because I don't matter. On an individual level, there's a lot of narcissism in some people's objections. Yes, we should be outraged on a broad scale, the dangers are pretty clear. It's just very hard to make that resonate with people on a personal level.
2- Knowing that what's out there for me simply isn't that bad. Yeah, anybody who just flat stole my identity would make my life suck. But there's nothing somebody could dig up that I've said or done that would have a big negative impact.
You're always going to have a struggle getting people to see things your ways, because the vast majority of us are kinda selfish and lazy and aren't going to be called to action by something that doesn't directly impact us.