Some more thoughts. We're a gambling forum so I'm kind of surprised no one mentioned this but one growing group that probably broke for Trump is vice voters. There are lots of voters who are much closer culturally to typical Republicans but feel uncomfortable with the Christian rhetoric coming from the right. They may resent rhetoric against sex, against drugs, against abortion, against gambling, against not going to church, against receiving government assistance, etc. They may feel demonized enough by the right's traditional rhetoric to vote for the Democrats or despite cultural disconnect. Sex workers, professional gamblers, single moms, deadbeat dads, drug addicts, people on welfare, gambling addicts, alcoholics, atheists, people estranged from their families, etc. Many of them may adopt moralizing posture against others which may confuse bystanders into misidentifying them but that is a purely defensive weapon deployed against outsiders.
For white otherwise right-leaning vice voters, Trump is the perfect candidate - one byproduct of Trump having led a life relatively free of moral constraints and the Republican rhetoric pivoting from doing the right things to being born the right way is that this election cycle has been relatively free of moralizing rhetoric from the right. Also, Trump's use of race/ethnicity/religion-based insults in lieu of dog whistles has been effective at avoiding collateral damage on whites. Dog whistles are less effective in a world where cultural problems that Republicans blame black communities for are increasingly the same cultural problems that many white communities face.
At the same time, this election cycle, the left has officially become the morality police. Even without the whole "deplorable" gaffe, the left has been obsessed with the incorrectness of Trump's and Trump's supporters' behavior, forgetting that lots of people act that way and lots more people know other people who act that way. Many were predicting at first that the religious right will abandon Trump and after being wrong about this, were giddy that the religious right will no longer have the moral high ground. The problem is that the moral high ground is less than worthless in a world where voters increasingly feel they are on the wrong side of morality. And liberalism is increasingly associated with doing the right thing in every area of life - from eating habits to college education to correctly using social media to being aware of what's going on in the world to pronouncing names correctly to buying the right stuff/car/house. That's before we get to social justice stuff, which comes with a lot of rules and theories and lots of opportunities to be wrong. What's even worse, the left has started to pick up some of the right's rhetoric against poor people and started to deploy against white America. Like how if you're white, being poor is your own damn fault because white privilege. How white people's problems are not real problems compared to the problems of some <insert underprivileged group here>. This has the appearance of political correctness but it's the exact opposite.
It's important to realize that people vote for whoever makes them feel better and in a campaign, political correctness always triumphs over the cold, hard truth. You're not going to change people with some campaign rhetoric. The kinds of people who have genuine conviction, not fleeting fantasies about what makes them feel better, are not swing voters. The most significant quality of Trump's central rhetoric is that it's highly politically correct - he won by telling people that their problem is not their fault and those who had been telling them that they need to change in order to do better are all wrong. He told them, they've been doing the right thing all along or maybe they don't even need to do the right thing because they were born the right way in the right country. It's just that the system's rigged against them and that's why they are struggling. He didn't moralize about what they could do to improve their situation - he told a story about how dark forces are conspiring to hold them down. This is a good template for what you need to say to win an election, whether it's true or not. Liberals worrying about whether any given instance of pandering is rooted in truth is unbelievably poor political instinct.
tl;dr - Trump won by out-PC'ing the libtards. Also read this thread:
http://forumserver.twoplustwo.com/41...point-1245897/