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Originally Posted by AllTheCheese
Free college and student debt relief was a campaign platform of Bernie in the primary, and then Hillary in the general. Not sure how you can appeal to young people any more than that. Support for Planned Parenthood also should primarily appeal to women under 30. Climate change is a young person's issue, too, in the sense that it is not the olds who will suffer the most disastrous consequences.
Millennials are particularly motivated by values and vision. Even in other areas with more concrete and immediate cost/benefit impacts (i.e. employment) millennials will turn down a little more money for a sense of importance/meaning in their work. This is why employers struggled with millenials for so long, and so many millenial workplace stereotypes and jokes have persisted. Employers tried what used to work on young employees - if you work hard, pay your dues, and show that you're committed to the company we'll move you (slowly) up the ranks toward a bigger role. And millenials responding with - show me your mission statement and how you're making the world better or I'm not interested.
Anyway, with respect to politics the technocratic policy arguments above are certainly right, but bringing millenials into the fold via arguments about incremental policy measures that will make their lives incrementally better over decades is like offering a 26 year old millenial the promise of a 4% pay increase if they stay late grinding out the boring stuff at the office. Not interested.
Now, offer them a vision of hope, of change for a new and better future driven by a charismatic leader that symbolizes a meaningful shift in societal values? Now they're listening. Hence, from your article:
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On election day, Hillary Clinton won the youth vote (55 percent) while Donald Trump only garnered the support of 37 percent of the millennial electorate. Comparatively, in 2012, young adults voted for Barack Obama over Mitt Romney by 60 percent to 37 percent.
That 5% turn may not sound like much, but of course it counts in an electoral system that is fought at the fine margins. Clinton's complete inability to articulate what her vision for the world is, other than a world in which she is president, is a seriously limiting factor in a demographic where, as you noted, it should be a slam dunk easy win. But if you can't motivate millenials with demonstrable vision, they will move over to parties like the Green party that are substantially driven by vision over policy.