Quote:
Originally Posted by Onlydo2days
Why put anything else significant on a McGregor card? It's selling either way because of him.
More people will watch it = more people become familiar with the other fighters on the card = other fighters on the card more likely to be bigger draws in the future if they win impressively
It's about exposing their other potential draws to lots of casual eyes who only watch big cards. Also, they want to break records for bragging rights and to boost the valuation of the company - it's not like these other title fights will sell over 200-300k on their own, so why not stack it and sell 2m instead of 1.5m on this card and improve the chances of one or more of their other potential stars becoming a big draw on their own in the future. I get why there's no point in putting GSP or Brock on the card (unless they're trying to break a buys record) but if casuals don't know who say TJ Dillashaw or Robert Whittaker is they're more likely to buy their cards in the future if they saw an impressive performance in the co-main of the Conor fight
I'm a super casual boxing fan at best, I rarely watch boxing, but I saw Badou Jack's last fight because I saw him on the Floyd/Conor undercard. Same principle would apply in reverse to the casual MMA fans who only buy Conor/Brock/GSP type cards. If they see a TJ Dillashaw or a Robert Whittaker title defense for example and it's a good fight they might be more likely to buy their next title defense when that fighter's headlining without Conor.
Same goes for prospects like say Zabit or Volkanovski or other guys who could be future champs, if they're on the main card or televised prelims for a big PPV that a ton of casual fans will watch, more people are going to become familiar with them and be more likely to follow their careers. Hardcore fans like most of us posting here are going to watch most/all events regardless of who is on the card but the difference with big draws is casuals watch them too, you can only turn a regular fighter into a big draw by exposing them to casual fighters on the few cards casuals will watch and hope that they win impressively then say or do something interesting to get the casual fan to care about them. That's why lower level fighters NEED to learn to cut a promo. Yes, it's fake WWE bull****, but that's why Conor and Brock are draws and why Chael was. GSP is a rare exception but even he had the famous 'I am not impressed with your performance' callout back in the day when he was trying to become a draw. Even Covington has gotten some people to care about him despite the fact he's a fairly boring wrestler because he's great at cutting a heel promo. Nobody cared about TJ despite his talent until he had the big rivalry with Team Alpha Male (which incidentally Conor helped him with). TJ vs Faber would still sell despite being a foregone conclusion because of the trash talk that would come with it more than say TJ vs Moraes even though the latter is a more compelling fight.
Some guys do the respectful humble thing well, I think Moicano's last interview was good like that and he'll make a good face champ in Brazil and for people who can be a big draw in a specific market (GSP for Canada, Whittaker for Australia, Khabib and Volkov for Russia etc) it makes sense to be the humble face champ, but for 'generic American non draw' the best route to making money is to go full heel, it's easier to make people hate you than love you, I mean I hate Covington and want to see him get knocked out even though I know it's wolf tickets. Till is a more exciting fighter than Covington, yet i'd be more excited by Woodley vs Covington because of the back story and trash talk and the build to the fight in general.
Mickey Gall probably wouldn't be in the UFC if it wasn't for his promo to get the Punk fight, then he used that as a stepping stone to get the Northcutt fight, and his Hardy call out was smart as it was winnable and a name but he didn't do the research to figure out that Hardy would decline the fight so he ended up fighting a nobody on the prelims and losing and now it's a long way back to rebuild
If I was a fighter's manager my first advice to take a couple promo/acting classes, because selling fights is part of the job. The two goals in the post fight interview should be to tell casuals why they want to watch the next fight and to get a favorable match up against the biggest name draw possible. If you have to manufacture a fake beef with someone to do that, it's the right thing to do for your career.
Look at the most famous post fight interviews. They're fighters who went on to become draws.
Speaks for itself, this got Nate Diaz the Conor fight 'you're taking everything i worked for mfer'
https://www.youtube.com/watch?v=QqUIdJhjZZk
This was the post fight interview of the first UFC event I ever watched, Brock got me into MMA. Brock becomes hated heel among hardcore MMA fans by going full WWE.
https://www.youtube.com/watch?v=_-sSxDUU4oo
Nick Diaz's 'where you at Georges'
https://www.youtube.com/watch?v=ZpN40Oikhts
Conor's 'I apologize for absolutely nothing' speech after Alvarez - goes on to get the Floyd payday and somehow become an even bigger draw.
https://www.youtube.com/watch?v=0Szj21arytU
GSP's 'I am not impressed with your performance' (I don't think this one was particularly good but it worked)
https://www.youtube.com/watch?v=gX3sEGtG8mQ
Chael's Anderson rematch callout, puts his career on the line (doesn't matter that it wasn't true)
https://www.youtube.com/watch?v=3qORgEsZU30
The one thing these all have in common is all of these fighters are big draws, and none of these fighters gave the 'I let my actions in the octagon do the talking I will fight whoever the UFC matchmakers choose to put in front of me next' speech because the casual fan doesn't care about that.
The best thing the other 4 winners on the main card when they're fighting on a Conor card can do is have a specific callout in mind, a personal reason they want to fight that guy even if it's made up, a date in mind for the fight and the casuals are more likely to end up watching their next fight. It seems crazy to me that most fighters managers don't teach their fighters that beyond winning fights, cutting a good promo is the other main skill that leads to you making money in MMA.
Even if they lose a couple other fights that could main event or co main a smaller card, they should be using EVERY Conor fight to make new draws out of the other 4 winners on the card if they can (who knows how many more fights Conor has especially if he loses here he'll lose a little bit of his star power, he's set for life financially and doesn't need to fight, they need to treat every fight like it might be his last)
Even though i'd love to see Conor get humbled after going off the rails with the bus attack, it's good for MMA if he keeps winning so I kind of want him to win even though Khabib's made me a ton of money betting on him and I quite like him as a fighter, it's better for MMA if Conor is an active champion. If Conor loses this fight it's quite possible he'll never hold the belt again as he'd struggle to make 145 if Khabib becomes dominant champ at 155 and Conor is a bit too small to be champ at 170 vs the wrestlers there. His best bet if he can't beat Khabib would be to go back to 145 probably and who knows if he even wants to do that. I guess he has money fights like the Nate rematch, but without a belt he's never going to be quite the same level of superstar.
Last edited by SwoopAE; 08-07-2018 at 04:04 AM.