Quote:
Originally Posted by jalfrezi
The same people who until recently revered Budweiser, but go ahead.
No one revered Budweiser, lol. We used to call it Schwagweiser and Buttwiper. Strohs was called Shorts, Cornona was called Lizard Piss (I know I know, just making a point), and so on. We had pet names for everything. Budweiser had some truly amazing advertising, and they christened themselves as "America's Beer."
We had access to imported beers from Europe, like Guiness, Harp, Bass, Becks, Heineken, and so on, but whatever was shipped here was not 2x better than the mass produced beer, and it wasn't worth spending 2x the money to have a European beer. There were also some legal limits regarding ABV that parts of USA#1 still suffer from, namely Utah and Mississippi.
What we call "craft beer" today used to be called "microbrews." These were de-regulated by President Jimmy Carter in 1979, and they slowly gained popularity over the years, but craft beer didn't get huge until small make-your-own beers that taught people how to make beer came along. The idea of keeping knowledge from each other, only passing it down by tradition vs openly sharing knowledge is the big difference between European and US beer.
The values of American beer drinkers changed as well. The younger generations have turned their backs on large corporations (as a rule) and generally enjoy supporting smaller and local companies, even if the price is higher. So even if a 40 yo grew up on MGD, a 22 year old may have never had a can in his life.
Last edited by daveT; 07-21-2018 at 10:12 PM.