Best marketing I've seen. I drink Rogue ales just for the pictures and stories on the bottles.
My son told me today about Lawson ale he discovered at the Brewfest in Burlington VT last weekend. Apparently it killed at the festival.
I will be searching it out. http://www.lawsonsfinest.com/beermenu.php
You will have an extremely hard time finding this. Unless you live in VT and can go to one of the 5 places that sell their beer on tap or pick up a bottle at the one place that sells it, they don't distribute or sell at the brewery.
Newcastle Summer Ale. I only had it one time, I think I ended up having three of them on a day I didn't even want to drink because they were so damn delicious. I can't find them anywhere in Vegas. It sucks.
stu+stu is the maing. Because of him I went after and got my dream of buying Newcastle Summer Ale, and Werewolf. And I've already had one of each today, and I'm going to have many many more before this night is through. Thanks Stu x 2.