Quote:
Originally Posted by whatthejish
I can understand having two different products on the same shelf or two different FF spots in the same state
They're (now) the same product. It's just a different, regional label.
Quote:
but "regional loyalty" doesn't really seem like a thing.
Do people in New York have any brand loyalty to In-N-Out?
Do Californians?
Quote:
If the brands aren't actually "competing" in the same space, it still seems dumb to me.
That's the point. They chose not to, nor replace one with the other. The reason why is immediate (and beyond) financial implications.
Quote:
Whatevs, I'm just a simple consumer.
You're not simple. The simple consumers are the ones they're worried about.