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on the topic of private label stuff, whole foods' 365 is a joke on quality control. their packaging is paper-thin and easily water damaged. now nobody yammer about eco-friendly, because you know the tj's crap is too. they don't have any apparent expiration dates. they like to change labels on the same food so that you don't know if you're buying the new stuff or the old stuff. the worst part is the plastic wrap though, i have been hosed countless times by opening up 365 stuff and having the seals broken on it.
(from someone who used to work in PL grocery marketing).
I'm surprised to hear you say that. 365 is considered a top notch PL product, up there with Costco & Wegmans brands.
TJ's is a different beast, as so much of what they sell is PL.
quality wise, the 2 are pretty similar I would say