An interview with the son.

http://nationalpost.com/entertainmen...niverse-theory

[quote]Q: No, forgive me. So that’s how you pronounce it. But this isn’t the first time this has come up?

A: Well, actually the earliest I know about it is in my mother and father’s autobiography where my dad wrote a section about when he was in elementary school. His elementary school teacher said that his name was spelled incorrectly and that she was changing it to “Berenstein,” and that she wouldn’t recognize the spelling of his name in her class because there was no such name. So it goes back pretty far, the issue. And when I was a kid growing up, nobody pronounced it correctly. I never even tried to get people to pronounce it correctly. They always said “Berensteen” or “Bernstein” or something. I never thought much about it at the time. I just figured that, you know, people pronounce things incorrectly, and that’s just the way it is. It’s not a new issue, it’s just a common phenomenon that happens to people with oddly

It's pronounced, "Throat Warbler Mangrove"

https://www.reddit.com/r/mildlyinter...hen_they_were/

This sheds a little light on the situation...

I mean, it uses an "e" in the smaller font...

wtf

Another one from digging around on reddit

I need to go after someone and grab them by the throat while demanding some mother****ing answers.

I've been being deceived long enough. I demand someone pay for this crime.

The beren****stain bears

This looks edited to me. The last e is printed lower than all the other letters. And the top sticker has "stain" in two places.