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Never heard of that but after some googling it looks like something you could use to turn any kind of credit into cash. How is that not excepted from earning points? Can you just buy $10k worth of reloads then use them to pay off your $10k credit card bill?
More or less, with some limitations. The main point being there is a $3.95 fee per $500, so about $0.008 cost per dollar manufactured. If you pay with a 1% card, you're paying a little less than a cent for 1 point, which is good if you can redeem the points for a lot of value, but largely insignificant if you 'only' get 1c/pt value.
This leads people to get creative, find credit cards that match spending categories like drug stores or gas stations when they find a drug store or gas station that lets the buy reloads with a CC.
The next limitation is that you can 'only' load $5k/mo onto bluebird from vanilla reloads, so that limits the spend you can manufacture. This leads people to explore other avenues (serve, amazon payments, myvanilla, evolve money, etc).
Eventually though, if you said you make $60k a year and are pumping 30k+/yr through a credit card, the company is going to get anxious. It could very easily trigger an amex financial review or similar.
Lastly, it will probably be excepted eventually. However, the CC companies don't see what exactly you purchase, just where and how much. It's possible that they'll limit rewards to only on purchases of $400 or less, or never on purchases of exactly $503.95 or multiples there of. It will always be a cat and mouse game. But you have to remember that for every one person gaming the system, there are 50 just building debt and getting swindled, so change isn't going to be as fast as you'd expect.