The
Impossible Burger FINALLY made it to Dallas so of course I hauled ass over to HopDoddys and had one
First mistake, I should have requested it be cooked medium rare. They didn't ask me how I wanted to cook the meat but I should have brought it up. Unlike higher end places like Momofuku, etc where its been released to chefs who care for the product more, HopDoddys seems more like a McDonalds with a nice atmosphere and a cool vibe and just want to get everything out fast. After talking with the chef or whomever was plating everything, he said they had to cook them all well done which I know isn't true based on the many reviews I've read. Next time, I'm requesting medium rare.
If someone had invited me to their house for burgers and didn't tell me I wasn't eating beef, I wouldn't have known. I would wonder how they got a crunchy exterior (which I kind of liked). The flavor was good and there was something unique about it that I couldn't put my tastebuds on. The look was pretty indistinguishable unless you were trying hard to notice a difference.
For $14.00, I'd prefer to get the double meat patty at the joint down the street from me (for $4 bucks!!) but if someone is trying to give up meat, I think this would more than satisfy any cravings for meat without having to actually eat beef.
Its pretty amazing what a bunch of people in a lab (& 100 million dollars) can come up with. I'm pretty impressed but they have get the cost down if they desire to market to the masses.