Quote:
Originally Posted by Tom Ames
So I guess there is a sizable segment of consumers who see an ad, then go into their doc's office and ask them to prescribe an expensive med that hasn't gone off patent yet for a condition that they may or may not even have???
i actually talked to a friend who was a doctor about this
he said that there's usually about 20 different choices for treating everything and most doctors just have a default treatment they go with
this is why there's so many pharmaceutical sales reps who travel from practice to practice to describe the drug they are pitching because the doctors are the bottleneck - if they don't know about the medicine or don't think it's the best option they won't prescribe it
and the pharma companies have lately discovered that it's easier to just get the patients themselves to request the medicine, in which case the doctor then feels pressured to prescribe it unless he has very good reason not to go with their wishes
was just staying with a friend on this multi week road trip i'm with who has diabetes, that ad came on tv, i asked him if he's on it, he said f no because it costs $600 a month or something stupid like that