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Originally Posted by TrevRobCR
As for why the books cost so much? Well there are a lot of factors. First they front the money out of their own pocket to write the book, fund it, and distribute it. They have to pay for website development, marketing, editing, web site hosting, payment processors, customer support, etc. With companies such as 2p2, it's a huge company who orders the book and pays for all that and distributes the book in higher volume across the nation to bookstores where everyone can see and purchase it. With these ebooks, it's a target market.
This is extremely inaccurate. The largest cost that we have, by far, is printing, and at times the print cost of our inventory has been well over 1 million dollars. The things you mention are "a drop in the bucket" compared to what we do. In addition, we must completely pay for our printing before we receive any payment for the books that we sell. Also, once you have a large book inventory, there are many additional costs including salaries for book packers, etc, plus the cost of things you have never even thought of such as our fork lift.
But we are also going the ebook route, and I can guarantee you that the cost their is tiny compared to what we have to put out for production, storage, and handling of hard copy books. Also, if we misjudge what a book will sell, and this has happened due to the way the poker market has quickly changed, we end up with a lot of books that we can't sell and have to eat that cost.
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These players are great players but better instructors and authors. Baluga set the price according to what he felt the material in the book was worth for the target audience. These aren't books you just read with basic concepts in them like how to play AK like many 2p2 books. I've purchased about 20 poker books and maybe learned something new and small out of each one of them. Sure, that was worth the $30 price tag. However, that didn't improve or change my game drastically. I still had to figure many things out for myself. In the case of Baluga's Easy Game, it's not just another ordinary poker book. The book explains advanced concepts in today games. It breaks down concepts in easy to understand writing and doesn't withhold any questions you may have. This book is easily worth the price for anyone looking for the extra edge to improve their game, mostly SSNL/MSNL players. What you need to understand is that this book is almost like a complete coaching package from Baluga, which is worth well over the $900 price tag of this book.
Most of our books are in the 300 to 400 page range with many of them containing much theory and numerous detailed hand examples. Are you sure that all they tell you is how to play ace-king?
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I've also read "Let There Be Range" by Cole Sole. Is that worth the price tag? I feel like it was good, but that price tag of $1800 was a little too high. I feel it's easily worth its current price tag of $750 or whatever it is at. I learn more things in these e-books than I do any other standard $30 poker book because they are more advanced, which is the key concept.
Lastly, I don't care of Baluga becomes a losing player. His book is amazing and completely revamped my game. I'm sure I've already made the money back from the concepts I've learned and I can only continue to improve from there. His videos are also absolutely amazing. He is a great teacher, despite results, and the book is worth every penny. On top of that, you also don't have to worry about just anyone being able to read it. Only players who are serious on their game invest in it, and trust me, you won't see those guys at your stakes much longer.
You should care if the authors of these books are losing players. Furthermore, from what you have just written, your results derived from the information in the Baluga book come to around $1,000 dollar profit. That doesn't seem like much for a book that is completely "amazing."
MM