Well, the article may be old but the math don't change
If you don't mind i'll make these asumptions, just tell me if you think they're not right:
1) Our 3b
valuerange is made of hands which have 50%+ equity vs vilain 3b calling range and 4b value range.
2) In the GTO framework, the worst value hand in a given spot BE
From asumption 1, given the CO a range of 99+,AJs+,KJs+,QJs,AQo+,KQo which either call a btn 3bet or 4b/c (the range is from your book), JJ has 52,2% equity so we 3b for value. TT has 47,5% equity so it's ok not to 3b it, same goes for AQ (actually it's not quite true cause CO will sometimes 4b bluff and as you pointed out we can sometimes use TT/AQ for the purpose of 3b/c).
Once we've 3b JJ vs CO, we know that 5betting it is profitable given the felting range of CO (QQ+, AK in your book) and our FE vs his 4betting range. So we 5b cause it's more profitable than folding and that's it for what we get from asumption 1.
Now if we try to add some 5b "pure" bluff into that (by "pure" bluff i mean hands we don't 3b for value but still include in our 5b range, namely A5s- type of hands or small pp). Asumption 2 tell us that we can add as much combos of 5b pure bluff as it makes the worst vilain felting hand BE. When vilain 4b and we shove (let's say he opens to 3, we 3b to 9 and he 4b to 24), he has to put 76bb in a pot which is 125,5 which give him pot odds of 125,5:76 = 1,65:1 so he needs minimum 37,7% equity versus our felting range to call.
QQ vs {JJ+,AK} already has 47,3% equity
AK vs {JJ+,AK} already has 40,5% equity
Therefore given asumption 2 we can't add any 5b bluff combo to btn felting range, which makes the 3b btn vs co range given in your book too much bluff heavy (vilain could theoritically 4b ATC and show an immediat profit).
Hope i've been clearser, i'm really not trying to mess with you, just want to be sure i understand the concepts exposed in your book ;-)