I'm new so I'm still trying to get to grips with which hands are good to play and when. I've been following charts like the one linked as close as I can, but I usually end up either (1) rarely playing or (2) following the guidelines and still losing to opponents lesser cards.

(The chart is here: https://help.replaypoker.com/hc/arti...x671q3mv08.jpg )

I know you're not exactly supposed to follow the chart exactly 100% to the dot and it's obviously not a full-proof way to succeed, but the main problem is I constantly lose to people playing lesser hands, their 45o beats my KQs. Earlier I had K4 which was a fold in the circumstances, then KK comes up on the board and I would have won. Later on, I have QQ and I play, I end up getting beat by 43o after he has 2 pair.

I know the recommendations obviously aren't a definite guideline to success and there is a hell of a lot more to it than that, but I feel like I'm constantly on a course to nothing because the board never matches my hand when I play, and usually matches well after I've folded. The cards just don't seem to fall for me.

Any advice?
Thanks.

First question that comes to mind is..... when you choose to play a hand that is on the chart you linked, do you usually raise?

A starting hand chart is just that - a starting hand chart, it's not going to help you if you're butchering a hand on the turn or river

some people learn about preflop ranges, the difference between profitable and unprofitable, and then they start to think that unprofitable hands don't deserve to win, basically ever. this is quite far from the truth. they didn't just get lucky. they made an investment with equity that may or may not be entirely recovered in the long run. they paid their share of the pot, and thus they are entitled to win sometimes.

there's so much more to poker than preflop selection. there are literally infinite preflop strategies that could be profitable at a table full of humans.

I know you're not exactly supposed to follow the chart exactly 100% to the dot and it's obviously not a full-proof way to succeed, but the main problem is I constantly lose to people playing lesser hands, their 45o beats my KQs. Earlier I had K4 which was a fold in the circumstances, then KK comes up on the board and I would have won. Later on, I have QQ and I play, I end up getting beat by 43o after he has 2 pair.

I understand where you are coming from with the above but your reasoning is flawed. If you fold 72o utg and the flop comes 772 does that mean you should consider opening 72o utg from now on. The fact that your QQ lost to what was a weak hand pre is no reflection on the value of opening QQ pre. Maybe you could have played that hand differently post flop though.
Understanding why you are opening certain hands in certain positions and what you are trying to achieve with each action pre is far more important than the cards on any particular board or the result of any hand.

pretty much that. as a beginner i would highly *highly* Recommend just figuring out the "exploitative" categories of preflop hands and how to apply them. Ie.. dude overcalls pre, start raising massive with broadways (and knowing why you choose broadways)
dude overplays any premium postflop.. start seeing flops with SC/PP to bink 2p+ and stack off etc ..

its not until you're actually in some pretty tough games that not rigidly following some GTO pf chart is gonna come back to haunt you.. bkuz.. your preflop range is so out of wack that by the time you get to the turn in a 3b pot your hand is face up or you dont have enough nut combos to meet MDF etc etc. (not gonna happen in ur situation right now)

So yeah, figure out the whys and hows of exploitative preflop stuff.. and use the chart pretty much as a rough framework of ur vpip/ pfr / 3b %