I wrote a blog on this subject many years ago:
15 Poker maxims for beginners. It seems a little quaint in retrospect.
1. The Baluga Theorem: "Re-evaluate the strength of one pair hands if you get raised on the turn".
2. "River donks and river raises are the nuts."
3. Zeebo Theorem: "No one folds a full house, regardless of bet size".
4. "If you can't spot the sucker in the first twenty minutes, then you're the sucker".
5. "Tight is right".
6. "Don't go broke in a limped pot".
7. "Don't value-own yourself!"
8. "In a multiway pot, someone always has a jack".
9. "No set, no bet" / "Spike or hike".
10. "Pump it or dump it".
11. "Don't go broke with one pair".
12. "Most of money you'll win at poker table comes not from the brilliance of your own play, but from the ineptitude of your opponents." (Lou Krieger)
13. "Don't chase flushes and straights on paired boards."
14. "Focus on making good decisions, and the money will look after itself".
15. "Poker takes a day to learn and a lifetime to master".