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I guess I would question why I would bet hoping the villain does a particular action. Why is that a good mentality?
I think it is fine to hope that our opponents call us with a weak hand when we are value betting a strong hand. That doesn't cost us anything, unless we experience mental anguish when it doesn't happen. We are simply acknowledging this is one of the fundamental ways to make money playing poker. But we should also aim for general ambivalence towards our opponents actions (in general when playing poker, the more emotionally detached you can be from the game the better), and plan for all contingencies in case something unexpected happens.
Anyway, to get back to the OP, which I think is a great question btw, when we are value betting we want our opponent to be calling with a worse hand most of the time. This is an important consideration, because we want to be careful not to "value bet" hands that will fold out all or most of villains inferior holdings. Not only do we risk value cutting ourselves, but we also lose the opportunity to use these hands as check calls against an aggressive opponent if we are out of position.