It depends what the ranges look like (i.e. how much of a range advantage you have, since you also want to be able to make big bluffs occasionally), but I usually overbet about 3.50 times pot (depends on stack depth). If you polarize correctly, bigger is better, and you should generally be setting yourself up to jam the river with big hands. Noone minbets their way to nosebleeds.
Example hand (not played by me).
Flop checks through. SinKarma overbets turn and jams 2.4x pot on the river. It gets max value from the few hands that call, and also allows him to bluff with the nut flush blocker. He likely would have taken the same line if he'd whiffed the river, because the shove generates a huge amount of fold equity.
Betting smaller in this instance would have induced a jam that he calls, but being the player that goes all in first is advantageous, as you can't get bluffed by a re-raise.
Replay:
http://replayer.runitup.com/hands/b636990cdf
Last edited by ArtyMcFly; 05-30-2017 at 03:49 PM.