Quote:
Originally Posted by The Imp
They seem intent on these gimmicks while everything that made Stars number 1 dwindles away.
I would disagree with calling many of these initiatives "gimmicks" - the fact of the matter is that these days, there is a lot more competition on your computer/phone/tablet for your entertainment dollars than there was in 2005, and the people spending that money have different needs and desires than they did ten years ago. It is a primary goal of the company to provide the product the customers want; for example, while it's a nice thought to say (for example) "there should be a mixed games week", it has been tried in the past, and it simply wasn't that popular and showed no impact beyond that week. On the flip side, a promotion that directs new players to a fast and less skill intensive format such as Spin&go is popular, and results in those players having an enjoyable experience and continuing beyond the promotional time frame.
To that end, when promotions like Xmas calendar are planned, there is a strong consideration of "what have the players responded to positively, and what are they likely to enjoy?". That is, in part, why you saw so many previously used concepts in this year's promotion.
With that said, I do continue to follow the thread on a daily basis and the comments here are read and considered. A few points:
1) Repetitiveness of the Xmas calendar - I did discuss this with the promotion manager, and there was agreement on this. The calendar is more fun if there are a range of different activities.
2) The excessive amounts of all in shootout days - this one confused me a little bit, as the "Santa clause giveaway" was always extremely popular, and this is (at essence) just that again in a different form - you show up and get free money at random. It's also important to note that on an all in shootout day, if we were to give out $48,000, while you individually and immediately might not receive a substantial amount, that money is now "in the system" and available for people to play with at the tables, and for you to win if you're skillful enough.
3) The perception of low or not worth it rewards - this has been a concern through the introduction of the puzzle challenges and CardMatch; how do we make the promotion accessible to casual players who are not playing high stakes or high volume while keeping the promotion worth playing without essentially lighting money on fire (for example, giving away a $20 reward for playing 50 hands of 5c-10c would be immensely popular but is obviously not realistic, while offering $1 to play those same 50 hands is resulting in the experience that some posters ITT are not enjoying).
As you saw with some of the Mega bonus promotion in Xmas calendar, there is definite consideration of differing tasks for differing rewards under consideration, and I believe it will continue to be considered and experimented with in the upcoming year.
As I've said elsewhere in the thread, it's never the desire with promotions to push people to do something they don't want to do; they are either to make the playing experience more enjoyable so you'll want to continue to play, or to give you an incentive to try something we have strong reason to believe you'll enjoy.
Has every attempt been perfect? Definitely not, but we continue to try our best, and threads like this absolutely 100% do help me understand which ones are working and which ones are not, and why, and I do thank everyone who posts here (except maybe that guy who didn't like Sam, who's great).