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Originally Posted by PokerHero77
If anybody is familiar with a rough formula that angel investors use that would be great. Thanks in advance.
There really isn't a generic go-to formula for angel/seed round investing per se. It largely depends on the industry, since the industry is what typically will lead to the smartest justification of valuation (multiple of earnings, revenue, blended run rates etc.) In that vein, early stage startup investment discussions typically begin with the valuation (which can either be concluded on now or punted on, such as the case is with your standard SAFE agreements.) As a very general investment framework, the vehicle start with a consideration of the debt/equity pathways. If the financial framework you shared is accurate than a debt/equity convertible model could (should) be considered. This de-risks the investors position a little while allowing for flexibility towards finding future alignment on the equity side. the equity piece (format, expected % range etc) under a convertible note (and/or SAFE agreement) can be different than just a straight equity pathway. More broadly the investors are also going to expect that the founders have raised a seed round of financing and/or put in their own capital. Lastly, coming up with a thorough and easy to understand UoF (use of funds) will be critical so the investors can see what the various tranches are going to be used for and how long their money will keep you afloat. Personally, I prefer to punt on the valuation discussion as long as I can (tax implications) and typically split between standard junk equity/founders stock as well as some form of a warrant (if no debt option is involved.) My advice is look into SAFE agreements and consider debt/equity convertibles as well based on the metrics you provided.
FWIW my company has taken equity in about 45 startups over the last 8 years (not SMBs and/or franchises, but true new ventures); 8 full exits, 25 failures and the rest are ongoing. Beyond that I've advised and provided services to help 150 more startups launch over the same period of time.