Why do companies choose to do woke ad campaigns? - Page 2 - Business, Finances and Investing Forum

The answer that (I believe…only skimmed) is missing is that some funds, analysts, and other @ssholes score businesses based on ESG.

Dumb@ss moves like bud-light are an attempt to raise their score. Of course, the real score is dollar dollar bills yo ��.

Last edited by rand; 05-31-2023 at 06:43 PM.

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05-31-2023 , 11:16 PM

#27

donfairplay

grinder

Join Date: Nov 2006 Posts: 661

Quote:

Originally Posted by coordi

Has bud light actually lost significant business from the whole thing or is it just trendy to talk about the stock price going down like it equates to reduced sales?

Funny how the topic attracted a bunch of people who don’t even post in BFI.

Sales volume down 29.5% year over year. Sales revenue down 25.7% year over year.

It has gotten worse over the past few weeks, the boycott seems to have picked up steam. Drinks are sold through distributors in the US so you can see sales fall in real time. The impact to Target won't truly be known until they release quarterly numbers.

Last edited by donfairplay; 05-31-2023 at 11:22 PM.

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Yesterday , 12:55 AM

#28

27offsuit

actions have consequences!

Join Date: Jul 2004 Posts: 38,056

Quote:

Originally Posted by rand

This is the most accurate reason, but even more insidious is they are pressured to do it simply to maintain their score(Corporate Equality Index), not raise it. Basically made to knowingly undermine their own company and brand, where the alternative is they are completely wrecked.

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Yesterday , 03:33 AM

#29

johnnyBuz

Carpal \'Tunnel

Join Date: Sep 2013 Posts: 7,347

Quote:

Originally Posted by coordi

Has bud light actually lost significant business from the whole thing or is it just trendy to talk about the stock price going down like it equates to reduced sales?

Funny how the topic attracted a bunch of people who don’t even post in BFI.

Yes, depending whether you think a 25-30% sales decline is significant. Pretty easy to Google "bud light sales" and see for yourself.

May 30, 2023: Bud Light sales decline sends ABInBev shares sliding

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New data from Nielsen revealed Bud Light sales declined 24.3% year-over-year in the week ending May 20 while Budweiser sales were down 20.4% during the same period. Last week sales were down 21.6% and 17.6% respectively. Coors Light and Coors saw sales increases of 24.4% and 25.3%, respectively, for the same week.

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