Might be a good time to revisit this old blog post on Hawaiian Airlines (HA).
http://quinzedix.blogspot.com/2012/0...transport.html
The stock has gotten crushed because Southwest will be adding routes to Hawaii but as this blog post highlights: 1. Hawaiian makes their money on the inter-island flights, not the flights into Hawaii (which are already very competitive) and 2. Hawaiian will have a cost structure advantage on Southwest in Hawaii.
Stock trades at 3.5x EV/EBITDA today (by far the cheapest airline i believe) and recently announced a new buyback plan and dividend plan.
Way I see it just comes down to why is Southwest expanding into Hawaii? If they think its just something their customers want access to so they can take advantage of Companion Pass, etc and they stick to primarily west coast to Hawaii routes then I think this poses zero threat to Hawaiian. But Southwest is known for trying to breaking into high fare monopoly type routes and Hawaiian certainly has that currently with the inter island flights. I think Southwest would be foolish to try this due to their cost structure disadvantage there but if they try to break the inter island monopoly it could hurt HA profitability for sure.