all kinds of good responses so far
a few things i'd add:
1) you mention signs in store windows, like at marshall's as my example. others in thread are talking about campus recruiting and software jobs. HUGE DIFFERENCE
2) geography probably matters. i've seen a recent WSJ article talking about the center of the country being hollowed out and needing more people (i.e. immigrants)... presumably where all kinds of people move it is tougher to find a job
3) trump and his supporters said unemployment rate was bogus indicator while campaigning and now it's the #1 thing they talk about...... labor participation has fallen alot since 2008 and is very low compared to 2006.. i will note it was falling steadily during obama admin and has stabilized with trump. it might have stabilized in last year of obama but probably depends on statistical significance (i.e. how many months = it stabilized??)