TSLA showing cracks?
Yeah it is pretty tiny. From the Q2 call:
Missing targets by a factor 5 may seem big on a linear scale but on an exponential scale it is not as big. It may just be a few weeks delay which seems like normal Tesla setting optimistic goals to push workers and suppliers extra hard.
Missing targets by a factor 5 may seem big on a linear scale but on an exponential scale it is not as big. It may just be a few weeks delay which seems like normal Tesla setting optimistic goals to push workers and suppliers extra hard.
normal Tesla setting optimistic goals to push workers and suppliers extra hard.
Curiously, all the bull models take Musk's claim as given and even beyond.
But it should also be noted that 10k cars/week 2018 was originally for 2020. His goal was pushed forward, if he fails and "only" achieves this by said 2019 you will probably say that he failed spectacularly. As a shareholder I would still be very happy if it happened in 2019.
It is always like this. Tesla delivers 2k cars, say he will deliver 20k cars next year, bears say he wont do that. He delivers 18k cars, bears says he always lies. He says he will deliver 50k cars next year, bears says he wont do that. He delivers 40k cars, bears says he always lies. He says he will deliver 100k cars next year, he delivers 90k, bears says he always lies. He says he will deliver 250k cars per year this year, he delivers 250k cars per year a few months later, bears says he always lies.
I see a process of growth, that is what I care about. At some point those thousands of cars should have ended the fraud argument, I wonder when if it ever will? At 1M cars? 10M? 100M? When does he stop being a fraud?
I can't speak for all the models, and I doubt that you can, but mine doesn't.
2. When he stops making promises to consumers that are impossible to meet (AP1 equivalent by December 2016), that he knows are impossible to meet, yet he promises them anyway, engaging in direct and blatant and deliberate fraud.
3. When his companies ceases engaging in fraud and dishonest practices to get government money. The battery swap, for example, was needed to get major government credits, but he never had any intention of ever making it available for the end user. SolarCity was sued for claims fraud by the government and settled, showing a pattern of this behavior. The SolarCity deal was bailing out a failing company, for his own enrichment and those of his friends, rather than for shareholder benefit.
4. When he brings meaningful external oversight to his public companies, rather than cronies, family, and people he controls.
5. When he uses industry-standard accounting for things like gross margin and COGs, rather than the one that extremely dishonestly makes Tesla look like it has a competitive edge on costs/margin.
6. When he honestly discloses negative information and events to both consumers and stock holders, rather than spinning, hedging, going silent, lying, hiding, and obfuscating.
It's not much to ask. In fact, it's both legally and morally required of a company director. When he does the above, he stops being a fraud. Easy question, easy answer. These would be obvious to you also if you weren't caught in a cult-love for Musk.
This is what Elon specifically told investors about the model 3 ramp two months ago:
Elon Reeve Musk - Tesla, Inc.
What we have ahead of us, of course, is an incredibly difficult production ramp. Nonetheless, I think we've got a great team, and I'm very confident that we will be able to reach a production rate of 10,000 vehicles per week towards the end of next year. And we remain – we believe on track to achieve a 5,000 unit week by the end of this year.
So, I would simply urge people to not get too caught up in what exactly falls within the exact calendar boundaries of a quarter, one quarter or the next, because when you have an exponentially growing production ramp, slight changes of a few weeks here or there can appear to have dramatic changes, but that is simply because of the arbitrary nature of when a quarter ends.
But what people should absolutely have zero concern about is that Tesla will achieve a 10,000 unit production week by the end of next year.
So, if you can sort of see where we came from, the Roadster – we were making only 600 units a week where the non-powertrain portion of the car was made by Lotus. And we did the powertrain and final assembly of the car, and then we went from that to 20,000 units a year of the Model S, a far more complex car, where we did the whole thing. And then with Model 3, we are more vertically integrated. I think people should really not have any concerns that we will reach that outcome from a production rate.
...
It should also be noted that one of our big concerns was that Model S, particularly, and Model X demand would suffer with the introduction of the Model 3. In fact, this has turned out to be the opposite situation. Model S and Model X demand increased with the release of Model 3.
...
Certainly. I mean, I do want to emphasize like but a lot of us is actually very hard for us to know. When we make mistakes is because we're stupid, not because we're trying to mislead anyone. I just want to emphasize – I – we aspire to be less dumb over time. So if I knew it, I would tell you. It's sort of like I've got this, like secret hand of cards that I'm holding close to my vest and I'm not telling you. It's just fundamentally impossible to predict the exponential part of the manufacturing S-curve. It's crazy hard. And S-curve is a simplification because it's really running through a series of constraints that, if you – it's like a really jagged sort of upward growth and it'll plateau and then it'll grow rapidly, and it'll plateau again. And then sometimes it'll go backwards because something broke.
Elon Reeve Musk - Tesla, Inc.
What we have ahead of us, of course, is an incredibly difficult production ramp. Nonetheless, I think we've got a great team, and I'm very confident that we will be able to reach a production rate of 10,000 vehicles per week towards the end of next year. And we remain – we believe on track to achieve a 5,000 unit week by the end of this year.
So, I would simply urge people to not get too caught up in what exactly falls within the exact calendar boundaries of a quarter, one quarter or the next, because when you have an exponentially growing production ramp, slight changes of a few weeks here or there can appear to have dramatic changes, but that is simply because of the arbitrary nature of when a quarter ends.
But what people should absolutely have zero concern about is that Tesla will achieve a 10,000 unit production week by the end of next year.
So, if you can sort of see where we came from, the Roadster – we were making only 600 units a week where the non-powertrain portion of the car was made by Lotus. And we did the powertrain and final assembly of the car, and then we went from that to 20,000 units a year of the Model S, a far more complex car, where we did the whole thing. And then with Model 3, we are more vertically integrated. I think people should really not have any concerns that we will reach that outcome from a production rate.
...
It should also be noted that one of our big concerns was that Model S, particularly, and Model X demand would suffer with the introduction of the Model 3. In fact, this has turned out to be the opposite situation. Model S and Model X demand increased with the release of Model 3.
...
Certainly. I mean, I do want to emphasize like but a lot of us is actually very hard for us to know. When we make mistakes is because we're stupid, not because we're trying to mislead anyone. I just want to emphasize – I – we aspire to be less dumb over time. So if I knew it, I would tell you. It's sort of like I've got this, like secret hand of cards that I'm holding close to my vest and I'm not telling you. It's just fundamentally impossible to predict the exponential part of the manufacturing S-curve. It's crazy hard. And S-curve is a simplification because it's really running through a series of constraints that, if you – it's like a really jagged sort of upward growth and it'll plateau and then it'll grow rapidly, and it'll plateau again. And then sometimes it'll go backwards because something broke.
Roadster Launch
ANNOUNCED: JUL 19, 2006
TARGET: MID-2007
COMPLETED: MAR 17, 2008
~ 9 MONTHS LATE
Tesla’s original Roadster was the world’s first electric sports car. Tesla sold about 2,450 of them between 2008 and 2012, before it was replaced in Tesla’s lineup by the Model S, a luxury sedan that would go on to steal the title of the world’s quickest production car.
SOURCE: MEDIA REPORTS
UPDATE: TESLA
��
Model S Launch
ANNOUNCED: MAR 26, 2009
TARGET: 2011
COMPLETED: JUN 22, 2012
~ 6 MONTHS LATE
Tesla’s second vehicle, the Model S sedan, transformed public perceptions of battery power. With subsequent upgrades, it became the quickest production car in the world, besting Ferraris and Bugattis, and received the highest safety scores of any family sedan ever tested by U.S. regulators. “The world has been under this illusion that electric cars cannot be as good as gasoline cars.”
SOURCE: MEDIA REPORTS
UPDATE: LAUNCH EVENT
��
Autopilot Launch
ANNOUNCED: N/A
TARGET: N/A
COMPLETED ON OCT 09, 2014
Tesla’s Autopilot announcement came as a surprise to many at a secretive product unveiling. The radar and cameras that made it possible had already been built into some cars, and the company only had to wirelessly upload the software to activate new features.
SOURCE: MEDIA REPORTS
��
First Dual Motor All-Wheel Drive
ANNOUNCED: OCT 01, 2014
TARGET: OCT 09, 2014
COMPLETED: OCT 09, 2014
Tesla built the first production car with two electric motors. This new form of all-wheel drive added power as well as efficiency, despite the added weight. “This car is nuts. It’s like taking off from a carrier deck.”
SOURCE: TWITTER
UPDATE: TESLA
��
Model X Launch
ANNOUNCED: FEB 09, 2012
TARGET: 2013
COMPLETED: SEP 29, 2015
~ 2 YEARS LATE
The Model X is both an engineering marvel and a symbol of Elon Musk’s self-proclaimed hubris. Repeat delays from suppliers as well as internal setbacks pushed back the launch by more than 18 months. In 2012, Musk proclaimed, “This will be our most important, and highest-volume car, when it comes out.” Four years later, Musk was spending his nights sleeping on the factory floor while trying to fix the myriad problems that afflicted the rollout.
SOURCE: MEDIA REPORTS
UPDATE: LAUNCH EVENT
��
Powerwall Installations
ANNOUNCED: APR 30, 2015
TARGET: SUMMER 2015
COMPLETED: JAN 29, 2016
~ 4 MONTHS LATE
The Powerwall is Tesla’s stackable battery system to store electricity for residential use. “The issue with existing batteries—is that they suck.”
SOURCE: TESLA EVENT
UPDATE: MEDIA REPORTS
��
Model 3 Unveiling
ANNOUNCED: SEP 02, 2015
TARGET: MAR 31, 2016
COMPLETED: MAR 31, 2016
The Model 3 is a $35,000 car designed to bring electric vehicles and autonomous driving to the masses. Initial demand after the unveiling was unprecedented, with the company taking in 373,000 deposits of $1,000 each in the first six weeks. “You will not be able to buy a better car for $35,000—or even close.”
SOURCE: TWITTER
UPDATE: TESLA EVENT
��
Battery Deployment for California Grid
ANNOUNCED: SEP 15, 2016
TARGET: LATE 2016
COMPLETED: DEC 31, 2016
Tesla won a bid to supply grid-scale power in Southern California to help prevent electricity shortages following the biggest natural gas leak in U.S. history. A massive configuration of the newly introduced Powerpack 2 was deployed in record time—less than four months.
SOURCE: TESLA
UPDATE: BLOOMBERG
��
Gigafactory Starts Production
ANNOUNCED: FEB 26, 2014
TARGET: 2017
COMPLETED: JAN 04, 2017
~ A YEAR EARLY
Tesla’s plan to build a battery factory in the desert took the automotive world by surprise. Not only could it single-handedly double the world’s lithium-ion battery supply, but the facility would have the largest footprint of any building in the world. “The point of the Gigafactory is to get the cost of batteries down to the point where it’s affordable.”
SOURCE: TWITTER
UPDATE: BLOOMBERG
New Autopilot Reaches Parity With Old
ANNOUNCED: OCT 20, 2016
TARGET: LATE 2016
REVISED TARGET: MARCH 2017
~ 9 MONTHS LATE
Tesla began selling two tiers of autonomous driving features in October 2016. Even though the Full Self Driving customers paid $3,000 more than Enhanced Autopilot customers, the hardware and features were identical. In January 2017, Musk said distinguishing features would begin to roll out in “3 months maybe, 6 months definitely.”
SOURCE: MEDIA CALL
UPDATE: TWITTER
*Estimated end of the target range.
��
Powerwall 2 Installations
ANNOUNCED: OCT 31, 2016
TARGET: JANUARY 2017
COMPLETED: APR 28, 2017
~ 3 MONTHS LATE
Tesla’s Powerwall 2 is a major upgrade of its home battery for electricity storage. It doubles the capacity of the original pack, includes a built-in Tesla-brand inverter and comes with a ten year, infinite-cycle warranty. “The future is going to overwhelmingly be solar plus battery. They go together like peanut butter and jelly.”
SOURCE: TESLA EVENT
UPDATE: MEDIA REPORTS
Mini Bus Unveiling
ANNOUNCED: AUG 03, 2016
TARGET: MAY 2017
CANCELED
Musk first floated the concept of a Mini Bus for public transportation and Tesla Semi for long-haul shipping in the summer of 2016. A month later he told analysts, “We expect to unveil those for the middle of next year, maybe the next six to nine months type of thing.” By May 2017, he had reconsidered the Mini Bus project, having decided that self-driving cars might make such vehicles unnecessary.
SOURCE: EARNINGS CALL
UPDATE: EARNINGS CALL
*Estimated end of the target range.
��
Solar Roof Orders
ANNOUNCED: MAR 24, 2017
TARGET: APRIL 2017
COMPLETED: MAY 10, 2017
~ 10 DAYS LATE
Tesla began taking online orders for two versions of its unique solar shingles in May 2017, promising installations would start the following month.
SOURCE: TWITTER
��
Model 3 Release Date Announcement
ANNOUNCED: JUN 29, 2017
TARGET: JUL 02, 2017
COMPLETED: JUL 02, 2017
Musk tweeted that there will be “news on Sunday” about the official release date for the Model 3.
SOURCE: TWITTER
��
First Model 3 Produced
ANNOUNCED: JUL 02, 2017
TARGET: JUL 07, 2017
COMPLETED: JUL 07, 2017
Musk gave Twitter users a heads up that the first road-ready Model 3 would soon roll off the factory line. He later shared pictures of the finished car, which will be added to his personal collection.
SOURCE: TWITTER
UPDATE: TWITTER
First "Full Self-Driving" Features
ANNOUNCED: JAN 23, 2017
TARGET: JULY 2017
~ 2 MONTHS LATE
Tesla began selling two tiers of autonomous driving features in October 2016. Even though the Full Self Driving customers paid $3,000 more than Enhanced Autopilot customers, the hardware and features were identical. In January 2017, Musk said distinguishing features would begin to roll out in “3 months maybe, 6 months definitely.”
SOURCE: TWITTER
*Estimated end of the target range.
��
Model 3 Launch
ANNOUNCED: MAR 31, 2016
TARGET: 2ND HALF OF 2017
COMPLETED: JUL 28, 2017
~ 5 MONTHS EARLY
The Model 3 is a $35,000 car designed to bring electric vehicles and autonomous driving to the masses. Initial demand was unprecedented, with the company taking in 373,000 deposits of $1,000 each in the first six weeks. Musk handed off keys to the first 30 customers on schedule. “I don’t know anything that would prevent us from starting production in July and exceeding 5,000 units a week by the end of the year.”
SOURCE: TESLA EVENT
UPDATE: TWITTER
��
Solar Roof Installations
ANNOUNCED: OCT 28, 2016
TARGET: SUMMER 2017
COMPLETED: AUG 02, 2017
~ 2 MONTHS EARLY
Tesla’s remarkable rooftop shingles are virtually indistinguishable from traditional high-end roofing products, but they contain solar cells embedded beneath a glass surface. “You’ll want to call your neighbors over and say ‘check out the sweet roof.’ It’s not a phrase you hear often.”
SOURCE: TWITTER
UPDATE: TESLA
��
Solar Gigafactory Opening
ANNOUNCED: DEC 27, 2016
TARGET: SUMMER 2017
COMPLETED: AUG 31, 2017
~ 22 DAYS EARLY
When Tesla bought SolarCity in 2016, Musk pledged to rapidly transform the long-delayed manufacturing plant in Buffalo, New York, into the company’s next Gigafactory. Tesla committed to creating more than 1,400 jobs.
SOURCE: TESLA
$35,000 Base Configuration of the Model 3
ANNOUNCED: JUL 28, 2017
TARGET: FALL 2017
~ 12 DAYS LATE
Tesla launched the premium version of its Model 3 before the $35,000 base model was available. Tesla said it would start making the smaller battery and non-premium options as production of the Model 3 ramps up.
SOURCE: TESLA
*Estimated end of the target range.
Semi Unveiling
ANNOUNCED: AUG 03, 2016
TARGET: MAY 2017
REVISED TARGET: SEPTEMBER 2017
~ 5 MONTHS LATE
Tesla is going big for its first electric truck: a Class 8 long-haul semi—the kind that moves heavy goods for vast distances around the world. Musk initially projected an unveiling by May but later moved the target back a bit. “Semi truck unveil set for September. Team has done an amazing job. Seriously next level.”
SOURCE: EARNINGS CALL
UPDATE: TESLA
*Estimated end of the target range.
First 70 Tesla Solar Stores
ANNOUNCED: MAY 03, 2017
TARGET: 3RD QUARTER 2017
~ 4 DAYS LATE
ANNOUNCED: JUL 19, 2006
TARGET: MID-2007
COMPLETED: MAR 17, 2008
~ 9 MONTHS LATE
Tesla’s original Roadster was the world’s first electric sports car. Tesla sold about 2,450 of them between 2008 and 2012, before it was replaced in Tesla’s lineup by the Model S, a luxury sedan that would go on to steal the title of the world’s quickest production car.
SOURCE: MEDIA REPORTS
UPDATE: TESLA
��
Model S Launch
ANNOUNCED: MAR 26, 2009
TARGET: 2011
COMPLETED: JUN 22, 2012
~ 6 MONTHS LATE
Tesla’s second vehicle, the Model S sedan, transformed public perceptions of battery power. With subsequent upgrades, it became the quickest production car in the world, besting Ferraris and Bugattis, and received the highest safety scores of any family sedan ever tested by U.S. regulators. “The world has been under this illusion that electric cars cannot be as good as gasoline cars.”
SOURCE: MEDIA REPORTS
UPDATE: LAUNCH EVENT
��
Autopilot Launch
ANNOUNCED: N/A
TARGET: N/A
COMPLETED ON OCT 09, 2014
Tesla’s Autopilot announcement came as a surprise to many at a secretive product unveiling. The radar and cameras that made it possible had already been built into some cars, and the company only had to wirelessly upload the software to activate new features.
SOURCE: MEDIA REPORTS
��
First Dual Motor All-Wheel Drive
ANNOUNCED: OCT 01, 2014
TARGET: OCT 09, 2014
COMPLETED: OCT 09, 2014
Tesla built the first production car with two electric motors. This new form of all-wheel drive added power as well as efficiency, despite the added weight. “This car is nuts. It’s like taking off from a carrier deck.”
SOURCE: TWITTER
UPDATE: TESLA
��
Model X Launch
ANNOUNCED: FEB 09, 2012
TARGET: 2013
COMPLETED: SEP 29, 2015
~ 2 YEARS LATE
The Model X is both an engineering marvel and a symbol of Elon Musk’s self-proclaimed hubris. Repeat delays from suppliers as well as internal setbacks pushed back the launch by more than 18 months. In 2012, Musk proclaimed, “This will be our most important, and highest-volume car, when it comes out.” Four years later, Musk was spending his nights sleeping on the factory floor while trying to fix the myriad problems that afflicted the rollout.
SOURCE: MEDIA REPORTS
UPDATE: LAUNCH EVENT
��
Powerwall Installations
ANNOUNCED: APR 30, 2015
TARGET: SUMMER 2015
COMPLETED: JAN 29, 2016
~ 4 MONTHS LATE
The Powerwall is Tesla’s stackable battery system to store electricity for residential use. “The issue with existing batteries—is that they suck.”
SOURCE: TESLA EVENT
UPDATE: MEDIA REPORTS
��
Model 3 Unveiling
ANNOUNCED: SEP 02, 2015
TARGET: MAR 31, 2016
COMPLETED: MAR 31, 2016
The Model 3 is a $35,000 car designed to bring electric vehicles and autonomous driving to the masses. Initial demand after the unveiling was unprecedented, with the company taking in 373,000 deposits of $1,000 each in the first six weeks. “You will not be able to buy a better car for $35,000—or even close.”
SOURCE: TWITTER
UPDATE: TESLA EVENT
��
Battery Deployment for California Grid
ANNOUNCED: SEP 15, 2016
TARGET: LATE 2016
COMPLETED: DEC 31, 2016
Tesla won a bid to supply grid-scale power in Southern California to help prevent electricity shortages following the biggest natural gas leak in U.S. history. A massive configuration of the newly introduced Powerpack 2 was deployed in record time—less than four months.
SOURCE: TESLA
UPDATE: BLOOMBERG
��
Gigafactory Starts Production
ANNOUNCED: FEB 26, 2014
TARGET: 2017
COMPLETED: JAN 04, 2017
~ A YEAR EARLY
Tesla’s plan to build a battery factory in the desert took the automotive world by surprise. Not only could it single-handedly double the world’s lithium-ion battery supply, but the facility would have the largest footprint of any building in the world. “The point of the Gigafactory is to get the cost of batteries down to the point where it’s affordable.”
SOURCE: TWITTER
UPDATE: BLOOMBERG
New Autopilot Reaches Parity With Old
ANNOUNCED: OCT 20, 2016
TARGET: LATE 2016
REVISED TARGET: MARCH 2017
~ 9 MONTHS LATE
Tesla began selling two tiers of autonomous driving features in October 2016. Even though the Full Self Driving customers paid $3,000 more than Enhanced Autopilot customers, the hardware and features were identical. In January 2017, Musk said distinguishing features would begin to roll out in “3 months maybe, 6 months definitely.”
SOURCE: MEDIA CALL
UPDATE: TWITTER
*Estimated end of the target range.
��
Powerwall 2 Installations
ANNOUNCED: OCT 31, 2016
TARGET: JANUARY 2017
COMPLETED: APR 28, 2017
~ 3 MONTHS LATE
Tesla’s Powerwall 2 is a major upgrade of its home battery for electricity storage. It doubles the capacity of the original pack, includes a built-in Tesla-brand inverter and comes with a ten year, infinite-cycle warranty. “The future is going to overwhelmingly be solar plus battery. They go together like peanut butter and jelly.”
SOURCE: TESLA EVENT
UPDATE: MEDIA REPORTS
Mini Bus Unveiling
ANNOUNCED: AUG 03, 2016
TARGET: MAY 2017
CANCELED
Musk first floated the concept of a Mini Bus for public transportation and Tesla Semi for long-haul shipping in the summer of 2016. A month later he told analysts, “We expect to unveil those for the middle of next year, maybe the next six to nine months type of thing.” By May 2017, he had reconsidered the Mini Bus project, having decided that self-driving cars might make such vehicles unnecessary.
SOURCE: EARNINGS CALL
UPDATE: EARNINGS CALL
*Estimated end of the target range.
��
Solar Roof Orders
ANNOUNCED: MAR 24, 2017
TARGET: APRIL 2017
COMPLETED: MAY 10, 2017
~ 10 DAYS LATE
Tesla began taking online orders for two versions of its unique solar shingles in May 2017, promising installations would start the following month.
SOURCE: TWITTER
��
Model 3 Release Date Announcement
ANNOUNCED: JUN 29, 2017
TARGET: JUL 02, 2017
COMPLETED: JUL 02, 2017
Musk tweeted that there will be “news on Sunday” about the official release date for the Model 3.
SOURCE: TWITTER
��
First Model 3 Produced
ANNOUNCED: JUL 02, 2017
TARGET: JUL 07, 2017
COMPLETED: JUL 07, 2017
Musk gave Twitter users a heads up that the first road-ready Model 3 would soon roll off the factory line. He later shared pictures of the finished car, which will be added to his personal collection.
SOURCE: TWITTER
UPDATE: TWITTER
First "Full Self-Driving" Features
ANNOUNCED: JAN 23, 2017
TARGET: JULY 2017
~ 2 MONTHS LATE
Tesla began selling two tiers of autonomous driving features in October 2016. Even though the Full Self Driving customers paid $3,000 more than Enhanced Autopilot customers, the hardware and features were identical. In January 2017, Musk said distinguishing features would begin to roll out in “3 months maybe, 6 months definitely.”
SOURCE: TWITTER
*Estimated end of the target range.
��
Model 3 Launch
ANNOUNCED: MAR 31, 2016
TARGET: 2ND HALF OF 2017
COMPLETED: JUL 28, 2017
~ 5 MONTHS EARLY
The Model 3 is a $35,000 car designed to bring electric vehicles and autonomous driving to the masses. Initial demand was unprecedented, with the company taking in 373,000 deposits of $1,000 each in the first six weeks. Musk handed off keys to the first 30 customers on schedule. “I don’t know anything that would prevent us from starting production in July and exceeding 5,000 units a week by the end of the year.”
SOURCE: TESLA EVENT
UPDATE: TWITTER
��
Solar Roof Installations
ANNOUNCED: OCT 28, 2016
TARGET: SUMMER 2017
COMPLETED: AUG 02, 2017
~ 2 MONTHS EARLY
Tesla’s remarkable rooftop shingles are virtually indistinguishable from traditional high-end roofing products, but they contain solar cells embedded beneath a glass surface. “You’ll want to call your neighbors over and say ‘check out the sweet roof.’ It’s not a phrase you hear often.”
SOURCE: TWITTER
UPDATE: TESLA
��
Solar Gigafactory Opening
ANNOUNCED: DEC 27, 2016
TARGET: SUMMER 2017
COMPLETED: AUG 31, 2017
~ 22 DAYS EARLY
When Tesla bought SolarCity in 2016, Musk pledged to rapidly transform the long-delayed manufacturing plant in Buffalo, New York, into the company’s next Gigafactory. Tesla committed to creating more than 1,400 jobs.
SOURCE: TESLA
$35,000 Base Configuration of the Model 3
ANNOUNCED: JUL 28, 2017
TARGET: FALL 2017
~ 12 DAYS LATE
Tesla launched the premium version of its Model 3 before the $35,000 base model was available. Tesla said it would start making the smaller battery and non-premium options as production of the Model 3 ramps up.
SOURCE: TESLA
*Estimated end of the target range.
Semi Unveiling
ANNOUNCED: AUG 03, 2016
TARGET: MAY 2017
REVISED TARGET: SEPTEMBER 2017
~ 5 MONTHS LATE
Tesla is going big for its first electric truck: a Class 8 long-haul semi—the kind that moves heavy goods for vast distances around the world. Musk initially projected an unveiling by May but later moved the target back a bit. “Semi truck unveil set for September. Team has done an amazing job. Seriously next level.”
SOURCE: EARNINGS CALL
UPDATE: TESLA
*Estimated end of the target range.
First 70 Tesla Solar Stores
ANNOUNCED: MAY 03, 2017
TARGET: 3RD QUARTER 2017
~ 4 DAYS LATE
Model 3 Sales to Customers Who Aren't Employees
ANNOUNCED: JUL 28, 2017
TARGET: LATE OCTOBER 2017
ANNOUNCEMENT
JUL 28, 2017
TARGET DUE DATE*
OCT 31, 2017
Thousands of Tesla’s initial Model 3 sales go to employees who put down a deposit in 2016. Tesla said it plans to open it up to everyone else in October.
SOURCE: TESLA
*Estimated end of the target range.
Hands-Free Trip Across America
ANNOUNCED: OCT 20, 2016
TARGET: LATE 2017
“November or December of this year, we should be able to go from a parking lot in California to a parking lot in New York, no controls touched at any point during the entire journey.”
SOURCE: TWITTER
*Estimated end of the target range.
Model S Gets 1,000 km (621 miles) Under Ideal Conditions
ANNOUNCED: SEP 23, 2015
TARGET: 2017
Driving under perfect conditions, so-called hyper-milers make a game of testing how far they can stretch an electric car’s range. The record when Musk made this 1,000 km hypermiling prediction was 729 km. He predicts that EV ranges should continue to increase “maybe 5 to 10% a year, something like that.”
SOURCE: INTERVIEW
*Estimated end of the target range.
Tesla Network
ANNOUNCED: OCT 20, 2016
TARGET: 2017
Tesla plans to build a fleet of self-driving taxis, called the Tesla Network. Tesla owners will also be able to use the network to hire out their personal vehicles for a profit. When Elon Musk first discussed his plan to reach full autonomy, he said details about the Tesla Network would be released “next year.”
SOURCE: TESLA
*Estimated end of the target range.
Two to Four New Gigafactories Announced
ANNOUNCED: APR 28, 2017
TARGET: LATE 2017
Tesla plans to expand its global presence with the announcement of more battery Gigafactories.
SOURCE: TED TALK
*Estimated end of the target range.
World's Largest Grid Battery in Australia
ANNOUNCED: JUL 06, 2017
TARGET: DECEMBER 2017
In a deal negotiated in part over Twitter, Tesla was selected to build the world’s largest battery storage facility to power an electric grid. The 100 MW/129 MWh Powerpack project in South Australia must be completed by December 2017 or it’s free, according to a Twitter boast that Musk later built into the terms of the contract. “We’re talking about something that is more than three times as powerful as the next biggest battery station in the world.”
SOURCE: TESLA
*Estimated end of the target range.
Add 350 Mobile Service Vans and 1,400 Technicians
ANNOUNCED: JUL 11, 2017
TARGET: LATE 2017
Tesla is building out a fleet of more than 400 mobile service vans that can fix car problems at home, at work, or on the road. Tesla says it can diagnose 90 percent of issues remotely, using a customer’s car connection, and coordinate the easiest way to make a fix. Tesla will also hire 1,400 additional technicians and, by mid-2018, build 100 new service centers.
SOURCE: TESLA
*Estimated end of the target range.
Supercharger Network Across Canada
ANNOUNCED: DEC 24, 2016
TARGET: 2017
A Tesla owner should be able to drive across Canada using the company’s Supercharger network by the end of 2017, according to Musk. “One is def planned for Swift Current, near my cousin’s wheat farm.”
SOURCE: TWITTER
*Estimated end of the target range.
First 100,000 Model 3s
ANNOUNCED: MAY 04, 2016
TARGET: 2ND HALF OF 2017
REVISED TARGET: EARLY 2018
Musk told investors in May 2016 that Tesla plans a rapid launch of the Model 3. “We aim to produce 100,000 to 200,000 Model 3s in the second half of next year. That’s my expectation right now.” As the launch date grew closer, Musk’s production schedule became a bit more measured, not reaching 20,000 cars a month until December. At that rate, the 100,000 benchmark won’t be achievable until early 2018.
SOURCE: EARNINGS CALL
*Estimated end of the target range.
Model 3 All-Wheel Drive
ANNOUNCED: MAR 24, 2017
TARGET: LATE 2017
REVISED TARGET: SPRING 2018
Tesla plans to launch the Model 3 with little customization available, in order to simplify the rollout. That means reservation holders who want to upgrade to the improved range and performance of electric all-wheel drive will need to wait a bit.
SOURCE: TWITTER
*Estimated end of the target range.
Solar Roof Tile in Tuscan/Slate
ANNOUNCED: APR 28, 2017
TARGET: EARLY 2018
Tesla is making four styles of solar roof shingle: smooth glass, textured glass, Tuscan, and slate. “Two initially, and the second two will be introduced early next year.”
SOURCE: TED TALK
*Estimated end of the target range.
Add 100 New Service Centers
ANNOUNCED: JUL 11, 2017
TARGET: MID-2018
To service the rapidly growing fleet of cars on the road, Tesla plans to increase the number of service stations worldwide from 150 to 250.
SOURCE: TESLA
*Estimated end of the target range.
500,000 Cars a Year
ANNOUNCED: FEB 26, 2014
TARGET: 2020
REVISED TARGET: 2018
Musk is calling for what is arguably the most ambitious production timeline in the history of cars. He said he plans to go from making about 50,000 electric cars in 2015 to 500,000—by 2018. That’s two years ahead of his previous target, which itself was dismissed by Wall Street as nearly impossible. “Increasing production fivefold over the next two years will be challenging and will likely require some additional capital.”
SOURCE:
UPDATE: EARNINGS CALL
*Estimated end of the target range.
Gigafactory Reaches Full Production
ANNOUNCED: FEB 26, 2014
TARGET: 2020
REVISED TARGET: 2018
When Tesla first unveiled the Gigafactory in 2014, Musk planned to ramp up to full production of 35 GWh of battery cells and 50 GWh of packs by 2020. Overwhelming demand for the Model 3 led him to push that target forward by two years.
SOURCE: TESLA
UPDATE: TESLA
*Estimated end of the target range.
A Tripling of Superchargers—to 18,000
ANNOUNCED: JUL 28, 2017
TARGET: 2018
Tesla will triple the size of its Supercharger network between mid-2017 and the end of 2018, Musk said.
SOURCE: TESLA
*Estimated end of the target range.
Next Gen Roadster Launch
ANNOUNCED: MAR 24, 2017
TARGET: 2019
Tesla’s original Roadster was the world’s first electric sports car. Tesla sold about 2,450 before replacing it with the Model S, a luxury sedan that would become the world’s quickest production car. “The Model S will always be the fastest Tesla ... until next-gen Roadster.”
SOURCE: TWITTER
*Estimated end of the target range.
Pickup Truck Unveiling
ANNOUNCED: APR 13, 2017
TARGET: MID-2019
The three best-selling trucks in the U.S. are gas-guzzling pickups, and Musk wants to change that. “Pickup truck unveil in 18 to 24 months.”
SOURCE: TWITTER
*Estimated end of the target range.
Autonomous Cars Are Capable of Letting Drivers Sleep
ANNOUNCED: OCT 10, 2014
TARGET: 2020
REVISED TARGET: 2019
Musk says self-driving technology is almost at a point when owners will be able to fall asleep in their cars and wake up at their destination. “I think that’s about two years.”
SOURCE: BLOOMBERG
UPDATE: TED TALK
*Estimated end of the target range.
Tesla Semi Scale Production
ANNOUNCED: JUN 06, 2017
TARGET: MID-2019
Elon Musk is going big for Tesla’s first truck: A Class 8 long-haul semi—the kind that moves heavy goods over vast distances. Tesla has already begun working closely with potential fleet customers so it can quickly move to large-scale production about two years from the 2017 shareholder meeting, according to Musk. “This will be a very spry truck. You can drive this around like a sports car.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Model Y Launch
ANNOUNCED: JUN 06, 2017
TARGET: 2019
The Model Y is Tesla’s plan for a smaller SUV. It will be built on an all-new car platform and will, Musk says, employ an unprecedented level of automated manufacturing. “Aiming for that to hit the roads in 2019, approximately.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Solar Gigafactory Produces 1 GW Annually
ANNOUNCED: DEC 27, 2016
TARGET: 2019
Tesla is working with solar partner Panasonic to ramp up annual production of solar panels and solar shingles in Buffalo, New York, to one gigawatt by 2019.
SOURCE: TESLA
*Estimated end of the target range.
Model S Gets 1,200 km (746 miles) Under Ideal Conditions
ANNOUNCED: SEP 23, 2015
TARGET: 2020
Driving under perfect conditions, so-called hyper-milers make a game of testing how far they can stretch an electric car’s range. He predicts that EV range should continue to expand, reaching 1,000 km in 2017 and 1,200 km in 2020. The record when Musk made these predictions was 729 kilometers.
SOURCE: INTERVIEW
*Estimated end of the target range.
1 Million Cars a Year
ANNOUNCED: MAY 04, 2016
TARGET: 2020
Musk has the most aggressive target for 2020 in the industry: annual sales of 1 million electric cars. “That’s my best guess.”
SOURCE: EARNINGS CALL
UPDATE: EARNINGS CALL
*Estimated end of the target range.
Electric Planes Become Compelling
ANNOUNCED: JUN 06, 2017
TARGET: 2022
Electric planes will be compelling when the energy density of batteries improves to about 500 watt hours per kilogram, Musk said. That will require about 4 or 5 years of technology evolution, he said. “It’s not inconceivable I would do an electric plane.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Tesla Valued at $700 Billion
ANNOUNCED: FEB 11, 2015
TARGET: 2025
Musk predicts Tesla’s stock market value will increase 50 percent a year, on average, through 2025. Musk based his valuation forecast on rough, back-of-the-envelop calculations. “I’m not saying they’re true or that they will occur, but I bet that they do occur.” At the time he made the pronouncement, Apple had recently become the first company in the world to be worth $700 billion.
SOURCE: EARNINGS CALL
*Estimated end of the target range.
Half of U.S. Vehicles Will Be Electric
ANNOUNCED: JUL 15, 2017
TARGET: 2027
Musk told attendees at the National Governors Association meeting to prepare for exponential growth of EVs. “Probably in 10 years more than half of new vehicle production is electric in the U.S.”
SOURCE: GOVERNORS ASSOCIATION
*Estimated end of the target range.
All U.S. Cars Will Be Autonomous
ANNOUNCED: JUL 15, 2017
TARGET: 2027
In 10 years, Musk told a gathering of U.S. governors, “Almost all cars will be autonomous.”
SOURCE: GOVERNORS ASSOCIATION
*Estimated end of the target range.
No More Steering Wheels
ANNOUNCED: JUL 15, 2017
TARGET: 2037
ANNOUNCED: JUL 28, 2017
TARGET: LATE OCTOBER 2017
ANNOUNCEMENT
JUL 28, 2017
TARGET DUE DATE*
OCT 31, 2017
Thousands of Tesla’s initial Model 3 sales go to employees who put down a deposit in 2016. Tesla said it plans to open it up to everyone else in October.
SOURCE: TESLA
*Estimated end of the target range.
Hands-Free Trip Across America
ANNOUNCED: OCT 20, 2016
TARGET: LATE 2017
“November or December of this year, we should be able to go from a parking lot in California to a parking lot in New York, no controls touched at any point during the entire journey.”
SOURCE: TWITTER
*Estimated end of the target range.
Model S Gets 1,000 km (621 miles) Under Ideal Conditions
ANNOUNCED: SEP 23, 2015
TARGET: 2017
Driving under perfect conditions, so-called hyper-milers make a game of testing how far they can stretch an electric car’s range. The record when Musk made this 1,000 km hypermiling prediction was 729 km. He predicts that EV ranges should continue to increase “maybe 5 to 10% a year, something like that.”
SOURCE: INTERVIEW
*Estimated end of the target range.
Tesla Network
ANNOUNCED: OCT 20, 2016
TARGET: 2017
Tesla plans to build a fleet of self-driving taxis, called the Tesla Network. Tesla owners will also be able to use the network to hire out their personal vehicles for a profit. When Elon Musk first discussed his plan to reach full autonomy, he said details about the Tesla Network would be released “next year.”
SOURCE: TESLA
*Estimated end of the target range.
Two to Four New Gigafactories Announced
ANNOUNCED: APR 28, 2017
TARGET: LATE 2017
Tesla plans to expand its global presence with the announcement of more battery Gigafactories.
SOURCE: TED TALK
*Estimated end of the target range.
World's Largest Grid Battery in Australia
ANNOUNCED: JUL 06, 2017
TARGET: DECEMBER 2017
In a deal negotiated in part over Twitter, Tesla was selected to build the world’s largest battery storage facility to power an electric grid. The 100 MW/129 MWh Powerpack project in South Australia must be completed by December 2017 or it’s free, according to a Twitter boast that Musk later built into the terms of the contract. “We’re talking about something that is more than three times as powerful as the next biggest battery station in the world.”
SOURCE: TESLA
*Estimated end of the target range.
Add 350 Mobile Service Vans and 1,400 Technicians
ANNOUNCED: JUL 11, 2017
TARGET: LATE 2017
Tesla is building out a fleet of more than 400 mobile service vans that can fix car problems at home, at work, or on the road. Tesla says it can diagnose 90 percent of issues remotely, using a customer’s car connection, and coordinate the easiest way to make a fix. Tesla will also hire 1,400 additional technicians and, by mid-2018, build 100 new service centers.
SOURCE: TESLA
*Estimated end of the target range.
Supercharger Network Across Canada
ANNOUNCED: DEC 24, 2016
TARGET: 2017
A Tesla owner should be able to drive across Canada using the company’s Supercharger network by the end of 2017, according to Musk. “One is def planned for Swift Current, near my cousin’s wheat farm.”
SOURCE: TWITTER
*Estimated end of the target range.
First 100,000 Model 3s
ANNOUNCED: MAY 04, 2016
TARGET: 2ND HALF OF 2017
REVISED TARGET: EARLY 2018
Musk told investors in May 2016 that Tesla plans a rapid launch of the Model 3. “We aim to produce 100,000 to 200,000 Model 3s in the second half of next year. That’s my expectation right now.” As the launch date grew closer, Musk’s production schedule became a bit more measured, not reaching 20,000 cars a month until December. At that rate, the 100,000 benchmark won’t be achievable until early 2018.
SOURCE: EARNINGS CALL
*Estimated end of the target range.
Model 3 All-Wheel Drive
ANNOUNCED: MAR 24, 2017
TARGET: LATE 2017
REVISED TARGET: SPRING 2018
Tesla plans to launch the Model 3 with little customization available, in order to simplify the rollout. That means reservation holders who want to upgrade to the improved range and performance of electric all-wheel drive will need to wait a bit.
SOURCE: TWITTER
*Estimated end of the target range.
Solar Roof Tile in Tuscan/Slate
ANNOUNCED: APR 28, 2017
TARGET: EARLY 2018
Tesla is making four styles of solar roof shingle: smooth glass, textured glass, Tuscan, and slate. “Two initially, and the second two will be introduced early next year.”
SOURCE: TED TALK
*Estimated end of the target range.
Add 100 New Service Centers
ANNOUNCED: JUL 11, 2017
TARGET: MID-2018
To service the rapidly growing fleet of cars on the road, Tesla plans to increase the number of service stations worldwide from 150 to 250.
SOURCE: TESLA
*Estimated end of the target range.
500,000 Cars a Year
ANNOUNCED: FEB 26, 2014
TARGET: 2020
REVISED TARGET: 2018
Musk is calling for what is arguably the most ambitious production timeline in the history of cars. He said he plans to go from making about 50,000 electric cars in 2015 to 500,000—by 2018. That’s two years ahead of his previous target, which itself was dismissed by Wall Street as nearly impossible. “Increasing production fivefold over the next two years will be challenging and will likely require some additional capital.”
SOURCE:
UPDATE: EARNINGS CALL
*Estimated end of the target range.
Gigafactory Reaches Full Production
ANNOUNCED: FEB 26, 2014
TARGET: 2020
REVISED TARGET: 2018
When Tesla first unveiled the Gigafactory in 2014, Musk planned to ramp up to full production of 35 GWh of battery cells and 50 GWh of packs by 2020. Overwhelming demand for the Model 3 led him to push that target forward by two years.
SOURCE: TESLA
UPDATE: TESLA
*Estimated end of the target range.
A Tripling of Superchargers—to 18,000
ANNOUNCED: JUL 28, 2017
TARGET: 2018
Tesla will triple the size of its Supercharger network between mid-2017 and the end of 2018, Musk said.
SOURCE: TESLA
*Estimated end of the target range.
Next Gen Roadster Launch
ANNOUNCED: MAR 24, 2017
TARGET: 2019
Tesla’s original Roadster was the world’s first electric sports car. Tesla sold about 2,450 before replacing it with the Model S, a luxury sedan that would become the world’s quickest production car. “The Model S will always be the fastest Tesla ... until next-gen Roadster.”
SOURCE: TWITTER
*Estimated end of the target range.
Pickup Truck Unveiling
ANNOUNCED: APR 13, 2017
TARGET: MID-2019
The three best-selling trucks in the U.S. are gas-guzzling pickups, and Musk wants to change that. “Pickup truck unveil in 18 to 24 months.”
SOURCE: TWITTER
*Estimated end of the target range.
Autonomous Cars Are Capable of Letting Drivers Sleep
ANNOUNCED: OCT 10, 2014
TARGET: 2020
REVISED TARGET: 2019
Musk says self-driving technology is almost at a point when owners will be able to fall asleep in their cars and wake up at their destination. “I think that’s about two years.”
SOURCE: BLOOMBERG
UPDATE: TED TALK
*Estimated end of the target range.
Tesla Semi Scale Production
ANNOUNCED: JUN 06, 2017
TARGET: MID-2019
Elon Musk is going big for Tesla’s first truck: A Class 8 long-haul semi—the kind that moves heavy goods over vast distances. Tesla has already begun working closely with potential fleet customers so it can quickly move to large-scale production about two years from the 2017 shareholder meeting, according to Musk. “This will be a very spry truck. You can drive this around like a sports car.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Model Y Launch
ANNOUNCED: JUN 06, 2017
TARGET: 2019
The Model Y is Tesla’s plan for a smaller SUV. It will be built on an all-new car platform and will, Musk says, employ an unprecedented level of automated manufacturing. “Aiming for that to hit the roads in 2019, approximately.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Solar Gigafactory Produces 1 GW Annually
ANNOUNCED: DEC 27, 2016
TARGET: 2019
Tesla is working with solar partner Panasonic to ramp up annual production of solar panels and solar shingles in Buffalo, New York, to one gigawatt by 2019.
SOURCE: TESLA
*Estimated end of the target range.
Model S Gets 1,200 km (746 miles) Under Ideal Conditions
ANNOUNCED: SEP 23, 2015
TARGET: 2020
Driving under perfect conditions, so-called hyper-milers make a game of testing how far they can stretch an electric car’s range. He predicts that EV range should continue to expand, reaching 1,000 km in 2017 and 1,200 km in 2020. The record when Musk made these predictions was 729 kilometers.
SOURCE: INTERVIEW
*Estimated end of the target range.
1 Million Cars a Year
ANNOUNCED: MAY 04, 2016
TARGET: 2020
Musk has the most aggressive target for 2020 in the industry: annual sales of 1 million electric cars. “That’s my best guess.”
SOURCE: EARNINGS CALL
UPDATE: EARNINGS CALL
*Estimated end of the target range.
Electric Planes Become Compelling
ANNOUNCED: JUN 06, 2017
TARGET: 2022
Electric planes will be compelling when the energy density of batteries improves to about 500 watt hours per kilogram, Musk said. That will require about 4 or 5 years of technology evolution, he said. “It’s not inconceivable I would do an electric plane.”
SOURCE: SHAREHOLDER MEETING
*Estimated end of the target range.
Tesla Valued at $700 Billion
ANNOUNCED: FEB 11, 2015
TARGET: 2025
Musk predicts Tesla’s stock market value will increase 50 percent a year, on average, through 2025. Musk based his valuation forecast on rough, back-of-the-envelop calculations. “I’m not saying they’re true or that they will occur, but I bet that they do occur.” At the time he made the pronouncement, Apple had recently become the first company in the world to be worth $700 billion.
SOURCE: EARNINGS CALL
*Estimated end of the target range.
Half of U.S. Vehicles Will Be Electric
ANNOUNCED: JUL 15, 2017
TARGET: 2027
Musk told attendees at the National Governors Association meeting to prepare for exponential growth of EVs. “Probably in 10 years more than half of new vehicle production is electric in the U.S.”
SOURCE: GOVERNORS ASSOCIATION
*Estimated end of the target range.
All U.S. Cars Will Be Autonomous
ANNOUNCED: JUL 15, 2017
TARGET: 2027
In 10 years, Musk told a gathering of U.S. governors, “Almost all cars will be autonomous.”
SOURCE: GOVERNORS ASSOCIATION
*Estimated end of the target range.
No More Steering Wheels
ANNOUNCED: JUL 15, 2017
TARGET: 2037
I have no idea how tesla rips on this news. In not an everyday trader but I follow this stock, seems like such terrible news given public information, skipping beta testing, production issues, etc
Record deliveries, S+X demand not being cannibalized by TM3, Chinese demand looking strong, no fundamental issues with TM3 production, confident they can fix bottlenecks:
It is important to emphasize that there are no fundamental issues with the Model 3 production or supply chain. We understand what needs to be fixed and we are confident of addressing the manufacturing bottleneck issues in the near-term.
Tesla (and other high betas) generally rip hard off lows at open in an upticking market. The algos are truly in charge at open these days. I've actually changed my trading style to accommodate this over the past year. Even when the news is truly terrible, it will rip off lows if the market is upticking; rather than taking a put position at open, if the news is truly bad that a selloff is inevitable, I wait 5-10 minutes for it to rip above breakeven now. And I don't take shorts in upticking markets unless the news is very bad.
M3 news is bad of course. But market all time highs + not-terrible Model S/X sales + the absurd upgrade above + weeks of selling is enough to bump it a little. I didn't take any of this one short, the news wasn't' bad enough, the market was too strong, there was a nutty upgrade, and it had sold down a lot already.
Good post, makes sense, I didn't pick up any short positions on this news or even right before it, just seems like the entire bull case rests on TM3 and it's pretty clear there are issues. I did probably discount how much that had already been digested over the last month
lol solarcity fraud news. I guess he is referring to the no fault $30 million settlement that amounted to arguing with the government over a few percentage points in estimated project valuations on well over a billion dollars worth of projects spread out over a number of years.
huge lol at the notion that there wouldn't be people chomping at the bit to go halfway across the world in 30 minutes for $5k. what are you smoking spurious?
Maybe you want to make an actual argument. There are people who will be willing to pay that. There are not that many at the same time, that is my argument. It will be an absolute niche. What is so difficult to understand that the entire infrastructure makes no sense if 120 people use it a day?
Maybe you want to make an actual argument. There are people who will be willing to pay that. There are not that many at the same time, that is my argument. It will be an absolute niche. What is so difficult to understand that the entire infrastructure makes no sense if 120 people use it a day?
I kinda agree with tooth that this whole thing is a joke but it's not because the demand wouldn't be there.
The Concorde - far simpler and safer technology than a rocket that can use existing airports/infrastructure and not terribly slower when you include nuisance time at each end - went out of business charging $5000/ticket. They blamed maintenance costs and low passenger numbers. This in an era as air travel exploded and high end wealth increased.
Perhaps there's a case to be made for longer than Concorde flights - halfway around the world, like Australia to Europe, or NY to China - but I think it's a very very thin market. East coast to Europe on a rocket seems like fantasy to me, if the Concorde couldn't cut it.
I think a lot of people don't understand economies of scale and what they mean and how very hard it is to compete with them when you're up against a trillion+ in deployed, time tested, bugs-worked-out capital.
Perhaps there's a case to be made for longer than Concorde flights - halfway around the world, like Australia to Europe, or NY to China - but I think it's a very very thin market. East coast to Europe on a rocket seems like fantasy to me, if the Concorde couldn't cut it.
I think a lot of people don't understand economies of scale and what they mean and how very hard it is to compete with them when you're up against a trillion+ in deployed, time tested, bugs-worked-out capital.
Take NYC - London. There's over 30 flights per day. It only takes 20 first/biz class passengers per flight to get to 600/day. Assuming the rocket doesn't fly every day and throw in some novelty passengers and you can easily fill 600 seats.
I kinda agree with tooth that this whole thing is a joke but it's not because the demand wouldn't be there.
I kinda agree with tooth that this whole thing is a joke but it's not because the demand wouldn't be there.
Spurious, just curious, how many people do you think fly trans-Atlantic/Pacific a day/year?
Spoiler:
About 28 million people per year fly trans-Atlantic/Pacific out of JFK and Newark. 15-20% of them are business/first class depending on airliner's layout.
That's 12-14k a day
That's 12-14k a day
grizy,
Why did commercial supersonic flights die out, in an era of exploding flight travel and wealth? They cut the time from 8 hours to 3.5, which is almost as much time saved as a rocket.
Why did commercial supersonic flights die out, in an era of exploding flight travel and wealth? They cut the time from 8 hours to 3.5, which is almost as much time saved as a rocket.
The Concorde - far simpler and safer technology than a rocket that can use existing airports/infrastructure and not terribly slower when you include nuisance time at each end - went out of business charging $5000/ticket. They blamed maintenance costs and low passenger numbers. This in an era as air travel exploded and high end wealth increased.
Perhaps there's a case to be made for longer than Concorde flights - halfway around the world, like Australia to Europe, or NY to China - but I think it's a very very thin market. East coast to Europe on a rocket seems like fantasy to me, if the Concorde couldn't cut it.
I think a lot of people don't understand economies of scale and what they mean and how very hard it is to compete with them when you're up against a trillion+ in deployed, time tested, bugs-worked-out capital.
Perhaps there's a case to be made for longer than Concorde flights - halfway around the world, like Australia to Europe, or NY to China - but I think it's a very very thin market. East coast to Europe on a rocket seems like fantasy to me, if the Concorde couldn't cut it.
I think a lot of people don't understand economies of scale and what they mean and how very hard it is to compete with them when you're up against a trillion+ in deployed, time tested, bugs-worked-out capital.
All this talk about first-class passengers willing to pay for rocket flights. A non-small portion of these seats are filled by upgraded frequent flyers. Unless we can use our United miles we aren't getting on board.
Supersonic booms limiting number of routes
Safety and environmental concerns
Oil shock
I think it's fair to say Concorde failed due to a combination of bad luck (timing of the introduction, unexpected issues inherent with supersonic flight, a competitor's model going up in flames) and immature technology (Concorde had serious maintenance issues... Russian counterpart crashing before product launch didn't help, neither did a Concorde going up in flames on camera in 2000).
Concorde flight:
0.5 hours for the get ready/trip to the airport
1.5 hours early for check in/customs/plane loading
3.5 hours for the flight
1 hour for unloading, international customs, arrive at destination
End to end = 6.5 hours
Rocket flight:
0.5 hours for the get ready/trip to the airport
1.5 hours early for check in/customs/plane loading
0.5 hours for the flight (optimistic)
1 hour for unloading, international customs, arrive at destination
End to end = 3.5 hours
Claimed flight time drop - 10x (30 minutes vs 5 hours)
Actual flight time drop 2x (3.5 hours vs 6.5 hours)
It's just not an attractive value proposition, especially given the very high risk of death (rockets are hard for a reason - they operate at parameters that make planes look like toys, and tend to go splodey as a result).
Don't forget, at the beginning at least, Rocket/Spaceports will more likely be farther away from city centers, adding additional time.
Approvals will also be extremely problematic. We're basically flying ICBMs over major cities, which is a lot more threatening than the sonic/boom noise pollution of the Concorde, which was a major reason for the Concorde's failure.
Approvals will also be extremely problematic. We're basically flying ICBMs over major cities, which is a lot more threatening than the sonic/boom noise pollution of the Concorde, which was a major reason for the Concorde's failure.
Most important factors are:
Supersonic booms limiting number of routes
Safety and environmental concerns
Oil shock
I think it's fair to say Concorde failed due to a combination of bad luck (timing of the introduction, unexpected issues inherent with supersonic flight, a competitor's model going up in flames) and immature technology (Concorde had serious maintenance issues... Russian counterpart crashing before product launch didn't help, neither did a Concorde going up in flames on camera in 2000).
Supersonic booms limiting number of routes
Safety and environmental concerns
Oil shock
I think it's fair to say Concorde failed due to a combination of bad luck (timing of the introduction, unexpected issues inherent with supersonic flight, a competitor's model going up in flames) and immature technology (Concorde had serious maintenance issues... Russian counterpart crashing before product launch didn't help, neither did a Concorde going up in flames on camera in 2000).
And the idea that there is high demand but they couldn't fill seats in a growing industry, running the most profitable, desirable routes is not believable. They're essentially offering a rocket-level speed advantage over regular flight NY to Paris, say. And they couldn't fill seats.
Take NYC - London. There's over 30 flights per day. It only takes 20 first/biz class passengers per flight to get to 600/day. Assuming the rocket doesn't fly every day and throw in some novelty passengers and you can easily fill 600 seats.
I kinda agree with tooth that this whole thing is a joke but it's not because the demand wouldn't be there.
I kinda agree with tooth that this whole thing is a joke but it's not because the demand wouldn't be there.
That's the most flown route in the world I think. Of course you will have demand for 1-2 flights per day at $5k. NYC, Singapore, London, HK, Shanghai, Beijing, LA, SF, potentially Frankfurt and Sydney. Even if you have 2 services each day for each leg, that's 360 flights if I didn't mess up the calculations. Do you think the technology will survive when you need to build the infrastructure at 10 different places to only support a few flights from each per day.
This exactly.
Spurious, just curious, how many people do you think fly trans-Atlantic/Pacific a day/year?
Spurious, just curious, how many people do you think fly trans-Atlantic/Pacific a day/year?
Spoiler:
About 28 million people per year fly trans-Atlantic/Pacific out of JFK and Newark. 15-20% of them are business/first class depending on airliner's layout.
That's 12-14k a day
That's 12-14k a day
How many g's do these rocket planes pull? Its going to have to accelerate super gently if we're just letting regular slobs fly on it.
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