BTW I pick BMW as they sold about 2.3 million cars in 2016 with revenue of $94 billion. So ASP was about $41k. EBIT margins of 10%.
Tesla is expected to sell at a run rate of close to 500k model 3's by Q4 next year. They will probably sell about 150k of their higher priced cars about about 350-400k of their Model 3 by Q3 (runrate for quarter), not total for the year)
I think this is reasonable estimate, since they will probably sell about 125k Model S and X in 2017.
Model 3 ASP will probably be $50k, as they will not sell lower priced model 3's at first like mentioned here already.
So their ASP run rate will probably be close to $60k in 2018 Q3. If not more. This is basically a luxury car, and they should generate very generous margins.
See Ferrari with their 19% operating margins on just 3 billion euro's in revenue.
ASP will probably trail off in 2019 and 2020 as they start selling lower priced model 3's, and model 3 will become a bigger part of sales.
So there is literally zero excuse to not make a sizable profit by the end of 2018, unless they badly miss their target. If EBIT margins are not at least 5%, the stock should fall probably 30-50%. As the only thing they can spend money on that is not amortized is R&D.
But let's say they spend money on software as well, employing 500 engineers to work on their self driving software. If they cost $250k per person, that is about $125 million per year, which is a rounding error on their $6-7bn in run rate gross profit if they actually hit 25%+ gross margins.
Rest my case
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