Quote:
Originally Posted by Maximus122
When you advertise on Twitter, you're not saying that you like Elon Musk.
You are trying to advertise your product to the hundreds of millions of people that use that platform.
If people don't like using Twitter, over time they won't be there.
it really is though
there's countless verticals to attack on an advertising campaign
twitter holds no monopolies, there are no demographics they have exclusive access
and frankly, you can far more targeted advertising done in other social networks
the overwhelming majority of ads i see on twitter are not targeted to me in the slightest and this is indicative of their inability to properly profile their customer base
when you see an ad on facebook it's because the company specifically wanted someone of your age range, location, gender, estimated income level, & areas of interest - it was not just an ad to people in your region but to you specifically
likewise, google offers the same targeting as almost everyone else - you can look at the profile google created about you based on your search history and it's incredibly accurate
even retailers do this, like target profiles their customers based on purchase habits and infamously predicted a teenage pregnancy before she even told her parents
https://www.forbes.com/sites/kashmir...h=69286a066668
twitter has none of this, it's easily the nut low for online advertising, so any decisions to advertise there are going to be because of an active decision to have a big presence on twitter - which historically has been the case as a lot of upper management have often used twitter engagement/followers as a good metric for success - now that the platform has less of a wholesome nature to it, the prestige factor has dramatically diminished and thus so have the advertising dollars