Quote:
Originally Posted by TheGodson
How I see it, Tesla is to EV as Apple is to phone. They both focus on simplicity and a strong user fanbase.
TSLA & AAPL both have their rabid fan bases....but there are some pretty significant differences between the two.
1). AAPL has been profitable (and wildly so) for quite a while now. I think their net margin on sales is close to 20%. That is an almost unheard of profitability level, especially for a company that does retail & computer hardware. So AAPL has a massive cash balance, has been paying out dividends for a long time now. They have massive retained earnings which can be used for expansion without diluting shareholders.
TSLA in comparison has not really ever made much of a profit from manufacturing. Some people argue that all/almost all of their earnings come from selling environmental credits and NOTHING from manufacturing. Compare TSLA to other car companies...and competitors have profit margins in the low single digits (when they make money). Now TSLA is a premium name and very well might be different than their competitors....but I can't see ANY reasonable circumstance where TSLA is netting 20% on sales.
Even with AAPL's superior margins & business model, AAPL has valuation metrics WAY lower than TSLA does (even after it's recent decline).
Eventually TSLA is not going to be a small, unknown growth company. When they graduate to the "big boy" leagues, they are going to have to start making money and will get "graded" on their sales, cash flow, and earnings.
TSLA is currently priced for a company that is many, Many, MANY times their current level of sales & profitability. Even if it realistic that TSLA grows quite a bit, they are still "over valued".
Finally, I suspect a LOT of TSLA "investors" simply have no idea about valuation metrics....and I mean nothing. So they may get a rude awakening?
B). It is not clear to me that TSLA & cars are as tied into consumers as AAPL is with their computers, operating system, iPhones & iMusic & App store. Sure, TSLA is likely to have better U/I than most/all of their competitors, but does that really lock down the consumer? I hear Porsche's new electric car is pretty good, really good....will TSLA owner be reluctant to purchase that Porsche because it is not a TSLA?
TSLA may also be more of a "luxury" brand than AAPL is. A lot of people like to drive TSLA to "virtue signal" & stand apart to others...If TSLA does 2X, 3X, 5X their current level of sales...then that is going to dilute their brand reputation if every 4th house has a TSLA car?
Finally, if the stock market gets wild & woolly and goes into a contraction, some stocks are going to get really hammered hard. Could TSLA be one of those?