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Tooth - doesn't someone have to make the investment to move the technology forward?
Yes they already are in massive amounts. That company isn't Tesla. $111 billion got spent on batteries last year. The laptop, phone, storage, etc etc business are what drove global battery demand. Tesla was and is a drop in the ocean and spend also next to nothing on R&D, which is the only thing which moves it forward.
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Making that company potentially a good investment?
The major autos are spending billions in battery research, dwarfing Tesla. Are you saying they're a good investment?
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If I understand you, you're saying Tesla isn't actually moving technology forward. So then you would say the battery company is the place to invest in EVs?
There is no place to invest in EVs. EVs are an orderly switch for existing manufacturers, not a disruption. If you must pick a winner, BMW are currently taking the lead in EVs in Europe quite strongly and without needing their shareholders to subsidize them. They have great manufacturing processes and German talent...it's possible EVs will give them a nice boost.
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In your computer analogy, what made Apple or IBM turn out better than you believe Tesla will? I think what you're saying is Apple just packaged the tech and marketed it well for profits, isn't that what Tesla trying?
Apple didn't turn out well. They went to the brink of bankruptcy and basically ceased to exist as the computer manufacturing company they were. If Tesla played out like Apple they'd go sub $10 before rebounding. Except the car industry doesn't let you do that.
IBM has been around for a very long time in basic research and technology, they weren't a startup or purely a consumer brand.
Anyway, my point merely is a response to the claim that Musk is moving the EV world forward or that he's responsible for lighting a fire. It's all nonsense. EVs will follow a predictable path of economic sense on a substrate trajectory unrelated to the consumer products. They always have been and always were going to. Just like 4K TVs and 1080p phones where always inevitable and on a substrate trajectory and no individual manufacturer mattered to that.
The flipping point is a mere 2.5 years away on cost parity for good range. 100 new mainstream EV models are coming out in the next year! As mentioned, already we see budget offerings like the Renualt Zoe ramping from 150km to 400km in one model as the economics suddenly make sense. There will be far more of that, in performance too. In fact the commoditization of the bottom part of the car is inevitable and very different to ICE cars. Everyone will have "the Tesla experience" as standard because everything good about "the Tesla experience" has nothing to do with Tesla - the experience is actually that of a performance, long range electric drive which by their nature feel cool and sexy and futuristic, providing a much nicer driving experience than ICE. This is why Tesla have no long term advantage.
Last edited by ToothSayer; 03-24-2019 at 09:30 PM.