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Originally Posted by Pretzel
Tooth you've really been hammering this "demand is dead" drum for the past several weeks.
I haven't been "hammering" it, I've been presenting a picture of a broad range of evidence of total US demand death as that evidence has come to light. The stock has dropped 7% in the last two weeks as this evidence has come in during a ripping market.
Perhaps your bull thesis feels under siege, hence the "hammering" comment.
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You are certainly correct that demand was very low in January and early February. Obviously anyone who wanted to buy a Tesla this winter in the US who had half a brain would buy it in December instead of January to get the bigger tax credit.
Yes, but that's not all the evidence we have. We have very strong evidence of weak demand in November and December as well. I posted some above:
- Sales staff hitting every single lead over and over by email and phone
- Musk continually extending the "final day" to buy for 2018 delivery
- Lots of remaining inventory
- Prices being cut
This is not "unlimited demand" or even strong demand.
Also, are you aware that Tesla has twice dropped the price in the US? By $3200 total, basically eating all of the tax credit loss. And still no demand.
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So all the Jan-Feb demand was used up in December. And I don't have numbers but I would guess that January and February are very slow sales months for cars in the US in general.
They are very very weak months for autos, but not this weak. It's possible there will be a recovery into spring. But the fact that there is *zero* backlog even with 2/3 of the cars going overseas...what does that say to you? Total demand death, is what it says to me.
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But I'm not sure that the demand in Jan-Feb is predictive of demand from March on. I'm not sure how long it will take, but within a few months a whole new cohort of car buyers will come to the market. Will they choose to buy the model 3 again, or will they choose to buy BMW 3 series and Toyota Camry? I don't claim to know. But the fact that Teslas are not selling in Jan-Feb does not really change the odds of good sales in April - June that much in my mind.
Musk claims he can sell 500K cars
in a recession. The current run rate in the US is 72,000 cars/year and no one wants them at even that level. This after a 3000 price cut which is basically last year's price with full credit. And no one wants them. Seasonality doesn't' cover the magnitude of this imo.
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To me it all depends on the word of mouth of current model 3 owners and how much they end up "selling" the car to their peers. There are a lot of loud voices from people who are very happy and very unhappy that makes it hard for me to tell what the average customer is saying to their friends. I feel that the endorsement, or lack thereof, of the average customer will cause the model 3 to sink or swim.
Demand has dropped as the months have gone on. Delivery times have dropped steadily since July (when they hit 4000/week) and are now instant. This is not consistent with a word of mouth network effect. You should be seeing the opposite as US cars went from effectively zero to 100K in the wild. Remember there was supposedly a 400K backlog of deposits which Musk said claimed wasn't even dented by 100K deliveries as new orders came in. Do these supposed people not want their cars???? Add word of mouth on top and yet you can have an M3 right away while most of production is going overseas? None of this makes any sense in your narrative.
There's no rational way to get from the reality we see to your view.
Last edited by ToothSayer; 02-21-2019 at 01:10 AM.