This is a pretty decent summary of
the hard evidence on US demand. In short, Tesla M3 demand is dead in the US at any price level >$43K, the current lowest price.
Meanwhile, there are 20K total lifetime M3 orders in Europe (up from 14K at the start of January) and close to none in China. And the above delivery times aren't just inventory, they're the same for highly configured models that are custom built.
Big money will have their eye on these numbers. You can't fake delivery times and you can't fake shipping to Europe or China. So we have hard objective numbers about demand and they look awful.
When profitable M3 demand is dead, then what? Does Tesla start making cars at a big loss per car again? That worked fine when they were selling 500 to 1000 cars per week and could secondary and mortgage and suck up taxpayer funds to the tune of 10s of billions of dollars to cover the losses on every car, which has been their business model since inception. But 5000 cars a week is 5x the loss rate, with everything already mortgaged.
And if no one wants a $43K Model 3, will enough of them want a $35K Model 3?
Perhaps this is simply seasonal, but I don't believe it. Tesla were screaming out for buyers in traditionally big November/December when they were hitting every lead they possibly could by phone and email and offering immediate delivery. With a $7500 tax credit. I think the only rational take is that M3 demand is dead in the US.
And let's also remember that Tesla were breakeven on $63K cars, while reducing SG&A despite 2x car volume (is that even possible?????) and with two one time improvements on delivery time (30 -> 20 -> 10 days) which went directly to the bottom line due to reduced capital needs. Now they can't sell $43K cars. How is this anything other than lethal to the bull case?
Last edited by ToothSayer; 02-13-2019 at 08:37 PM.