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Originally Posted by grizy
I have said hundreds of times, probably thousands by this point, that nobody, even the bulls, thinks Tesla is actually a well run company.
This is a false statement. Everyone from retail bulls to analysts think Tesla is doing an amazing job against big odds.
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People are banking on Elon Musk's charisma (ability to raise/scam money if you will) to build Tesla brand to a point where there is a giant company that someone can then come in and make the company a cash cow while Musk stays a figurehead. Wont' be the first time Wall Street pulls the stunt off. (Thomas Edison was famously managed by GE's cofounder and Ralph Lauren by a CEO the BoD imposed upon him).
Very few people are banking on that. Brand is such an overused and near meaningless term when it comes to technology. If you make **** well that people want to buy at a price point they want to buy it, you have a "brand".
You could rebrand Tesla as "cuck motors" and their performance electric cars would sell as well. You could rebrand Apple as "**** phones" and their hardware + ecosystem would bring people back right away. Branding as applies to complex tech is pure utter bull****. The people who were backing Blackberry to beat the iPhone because of an unbeatable much loved brand believe in "brand".
Brands are for generic commmodities like beer and cola and razors and simple consumer goods and websites and services. Brands have real value there. They're mostly a bunch of bull**** analyst noise in hardware tech.
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And there is also a giant long term (almost indefinite duration) option attached that's basically on Musk's ability to pull a Bezos, finding adjacent businesses that turn out to be much more profitable than the original (logistics vs. books).
This exists somewhat in bull minds, but it's pure bull**** of course. Musk is incompetent and has so far spun off zero worthwhile businesses despite a lot of hype.
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Unlike most observers, I don't think Musk is buying Maxwell for "dry electrodes."
Does anyone actually think that except for completely insane/clueless bulls?
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The tech in that is years away from becoming both cost and weight competitive with current "wet" technology and there are competing "dry" electrode technologies in labs all over the world. Furthermore, moving to dry electrodes right away means obsoleting much of Gigafactory before it's even complete. It's silly.
The ultracapacitors however have immediate application in terms of boosting on the fly recharging (extending battery life essentially) and in terms of boosting acceleration (faster discharge, basically a cache of sorts). Those could be incorporated into models next or even this year without obsoleting the Gigafactory before it's even finished.
Yep. He bought some engineers and he bought a capacitor layer on the batteries for the reasons you mention. Anyone sane realizes this right away.
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That said, Musk may see the dry electrodes as a potential path forward for the semis (which needs a **** ton more storage density that current tesla batteries don't even come close to providing). I think most people will think a good (realistically optimistic ) time line for that shows a deliverable semi some time in 2021, probably even 2022, but Musk of course will put forward another stupidly optimistic timeline and say something stupid like late 2019.
And nobody will believe him. Then bankers will ask: "where you building this dry electrode Terafactory? How much do you need? You finish in 2019? Yeah, sure, here is the check."
Bankers are no longer cutting checks for Musk. Look at the extreme capex cut/lack of capital raising/mortgaging hard assets in the last year. Look at the horribly failed SpaceX minor raise. Hard money is avoiding Musk now.