Musk confirms the bears are correct:
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As we all experienced first-hand, last year was the most challenging in Tesla’s history. However, thanks to your efforts, 2018 was also the most successful year in Tesla’s history: we delivered almost as many cars as we did in all of 2017 in the last quarter alone and nearly as many cars last year as we did in all the prior years of Tesla’s existence combined! Model 3 also became the best-selling premium vehicle of 2018 in the US. This is truly remarkable and something that few thought possible just a short time ago.
Looking ahead at our mission of accelerating the advent of sustainable transport and energy, which is important for all life on Earth, we face an extremely difficult challenge: making our cars, batteries and solar products cost-competitive with fossil fuels. While we have made great progress, our products are still too expensive for most people. Tesla has only been producing cars for about a decade and we’re up against massive, entrenched competitors. The net effect is that Tesla must work much harder than other manufacturers to survive while building affordable, sustainable products.
In Q3 last year, we were able to make a 4% profit. While small by most standards, I would still consider this our first meaningful profit in the 15 years since we created Tesla. However, that was in part the result of preferentially selling higher priced Model 3 variants in North America. In Q4, preliminary, unaudited results indicate that we again made a GAAP profit, but less than Q3.
Couldn't even sustain the previous tiny profit on $60K cars while producing/delivering more AND reducing delivery times further (a $700 million one time item straight to the bottom line like Q3 as it allows inventory reduction) AND having a $7500 government subsidy AND not growing capex AND giving horrible customer service!
Bulls need to read those sentences over and over until they understand them.
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This quarter, as with Q3, shipment of higher priced Model 3 variants (this time to Europe and Asia) will hopefully allow us, with great difficulty, effort and some luck, to target a tiny profit.
This is an admission that profitability is finished.
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However, starting around May, we will need to deliver at least the mid-range Model 3 variant in all markets, as we need to reach more customers who can afford our vehicles. Moreover, we need to continue making progress towards lower priced variants of Model 3. Right now, our most affordable offering is the mid-range (264 mile) Model 3 with premium sound and interior at $44k. The need for a lower priced variants of Model 3 becomes even greater on July 1, when the US tax credit again drops in half, making our car $1,875 more expensive, and again at the end of the year when it goes away entirely.
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As a result of the above, we unfortunately have no choice but to reduce full-time employee headcount by approximately 7% (we grew by 30% last year, which is more than we can support) and retain only the most critical temps and contractors.
Not only cutting full time workforce by 7%, but also temps and contractors, by an amount unspecified. They're only producing 4300/week steady state and there haven't been improvements in automation; their service is famously horrible with month+ waits and no one answering even with the small volume of existing cars, the Gigafactory should be ramping, not declining...where are these staff coming from?
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Tesla will need to make these cuts while increasing the Model 3 production rate and making many manufacturing engineering improvements in the coming months. Higher volume and manufacturing design improvements are crucial for Tesla to achieve the economies of scale required to manufacture the standard range (220 mile), standard interior Model 3 at $35k and still be a viable company. There isn't any other way.
You can't cut $25K off current prices where you're not even making a profit at $60K ASP -despite Model S/X providing a big profit stream - and still remain profitable. That is impossible. Musk is admitting here that $35K Model 3 is only possible with deeply negative margins, which is what the bears have said all along (Musk cannot produce a $35K model 3 at a profit and thus once high end demand dries up, Tesla are ****ed as they need vast sums of capital to keep ramping, which they've never needed before due to vast market cap relative to needed funds on a small volume of ultra expensive cars).
This against the backdrop of SpaceX cutting 10% of employees (after failing a modest funding round) and Musk embezzling funds for his Boring Company (itself an attempt to get public money).
Last edited by ToothSayer; 01-18-2019 at 07:00 AM.