Quote:
Originally Posted by spino1i
I thought model 3 was one of best selling csrs in america last few months?
But that is the point, isn't it?
They gained a huge share of a niche market but still barely made a profit*. Now where do they go from there? How do they grow?
Not only can they not grow within their niche market but the demand in Q3 and early Q4 was still artificially high since there was pent-up demand from two years of hyping the M3 and making it seem exclusive with the reservation system.
They ran through that pent-up demand by early Q4 at the latest. But they still had the benefit of the full $7,500 tax credit until December 31st.
That is now halved to $3,750 so one would think that anyone who wanted a Tesla and had the money would have pulled the trigger in December. The anecdotal evidence provided by obsessed shorts across the country from Puget Sound, Portland, Tempe, Southern California, Denver, New Jersey, and Boston all says that is happening right now- delivery centers are dead and cars are piling up.
At some point they will get through this "air pocket" created by the tax credit halving event and reach an equilibrium run rate- but it won't be high enough to meet their leveraged fixed cost obligations.
Especially since they sacrificed quality and customer service in the mad rush to secure a profitable quarter. Elon will find out that buying a car is not like using Paypal- angry customers will stay angry and will tell all their friends if you don't fix their problems. You can't just let it burn.
*Tooth points out that even the modest profit they reported is tainted by shenanigans.