Subfallen, I haven't read his biography. Do you think he has something like Aspergers? I don't believe in a lot of the psychobabble, but they are a useful clustering of observable traits.
As for Tesla being "finished", I mean they've been too slow at what they're doing (years behind their own schedule, and at strangely heavily inflated prices from what was planned), have made major mistakes, and will continue to make more by the looks of it, such that their stock will enter a death spiral of declining confidence. The Model X has screwed them in various ways - too slow, overengineered, a little try hard (both of the last two with the falcon wing doors), and without the "wow" factor of earlier cars.
The major battery and auto makers
are already at $145/kWh. This is death for Tesla, and means their gigafactory will be irrelevant.
There are three differentiators for Tesla right now:
- Pure EV and all the benefits - smooth, quiet, instant response etc
- Range ahead of competitors due to using large battery packs and the excellent design decision of batteries forming the base of the car (handling benefits from low center of gravity, etc).
- Also from large battery packs, sports car like acceleration (0-60 in 3 seconds).
Take that out, and what do you have? A highly inferior luxury car compared to what's out there. It also potentially is believed to have a fourth differentiator due to the gigafactory:
- Large volume battery supply with a huge price advantage.
All of Tesla's advantages disappear when other car makers can make cars with:
1. a large enough for all day distance driving or multi day local driving (at least 400 miles)
2. acceleration on par with a sports car - 0-60 in 3 seconds is the max, basically.
That day is coming very rapidly. By the time the Model 3 comes out (2018), the cost per kWh will be even lower, and the chemistry improved, such that the range in (1) above is achieved at roughly the same cost as whatever Tesla does. The cheaper and more power dense batteries get, the smaller the differentiator on battery pricing. GM has already shocked everyone with their announcement of far lower than expected cost; there will be more.
(2) is trivial engineering; once the range is there, there's no reason not to add more power, and car makers will.
That leaves the car makers competing on all the other things - non-EV design (they have Tesla smoked), range of options (Tesla is smoked), cost of production (they have Tesla smoked), marketing and dealership ability and networks (they have Tesla smoked), reliable long established supply chains (etc).
I don't believe that Tesla has a cost or chemistry advantage that will endure (the battery space is too broad and too lucrative, and they lack the R&D funds). I also don't believe there will be any capacity problems (in fact, there is
overcapacity due to lack of electric demand and extensive build out happening in Asia including China which is entering this space in a big way and has unlimited deep pockets).
So when I say they're finished I mean that there share price is too high, that it's coming down quite rapidly given recent mistakes, and that they are not going to get far enough ahead of the market to compete in the cut-throat auto business.
As for Musk, I concede your points. I think I'm overreaching on his personality. He's simply managing his baby rather zealously while believing he's saving the world. I do think he's doing things with regard to his stock and public statements that would be regarded as unethical, though.
By the way, do you think the bullying/apparent abuse/unhappiness has given him his drive to succeed and to know?