Quote:
Originally Posted by ToothSayer
So, TSLA are now finished as a car maker, in my opinion.
News today is that Apple has its own electric car project going, Project Titan, which has just been given the go ahead to triple in size and is targeting rapid development for delivery in 2019. Until recently it's just been a year-long viability study.
This is a disaster for TSLA, and not for the reason people think. Whether or not Apple will make it with their own car is largely irrelevant. The main reason it's a disaster is because Apple is also a Silicon Valley company, and has been poaching TSLA engineers. It's just given the go ahead for rapid expansion, which will mean aggressive hiring of far more experienced engineers - likely 1000+. And guess where they're going to come from?
Apple has already been doing extensive poaching, according to reports, and that's now going to ramp up with Apple's decision to go big with this. TSLA doesn't have the cash to get in a bidding war for its engineers, and will enter a spiral of decline - missed dates, engineering problems, and so on. It's finished. Losing experienced engineering talent will create a jump ship phenomenon, which will impact morale, ship dates, stock price, and ultimately send the company bankrupt, since profitability is many, many years away, and it needs a high stock and confidence for capital raising given its massive cash burn. During this time, there will also be increasingly solid attempts by the big players to enter pure EVs for the first time, such as Audi's recent announcement.
The only wildcard is the gigafactory. I don't think it's very relevant, but it adds slight uncertainty to what is definite bankruptcy, in my opinion.
This is the end for TSLA. It's about to enter terminal decline. In the short term you've got Model X announcement and hype and production, so there may be a bump or two, but after that it's finished. Sell now while you can.
I agree that the poaching of talent is a disaster for Tesla. One of Tesla's big advantages was they were the only game in town for engineers who wanted to do something innovative in the car industry and were able to get talented engineers for below market.
However, I think you underestimate Tesla's moat. Several points:
1. Competitors don't have charging infrastructure in place
2. Current car manufacturers rely on dealer service networks, which are currently setup to service ICE vehicles
3. It's not easy for competitors to cannibalize their own successful business and embrace a new technology.
4. No other large manufacturer has a self-updating car yet
5. If they do build successful electric cars, there's no one manufacturing LiON batteries at that kind of scale
6. Current manufacturers are shooting at Tesla's specs today and have no idea what Tesla is planning for the future. It's like Samsung shooting at Apple's specs and realizing it'll take several years to do the R&D for 3D touch.
7. Dual motor technology
I think the company that produces the best product and continues to innovate will win in electric vehicles. So far, no one is close to matching Tesla's ability to do that. You're right, poaching is a big, big risk - Tesla needs top tier engineering talent to continue to out innovate the competition.
My guess is Tesla will be non-GAAP profitable by early next year since a large amount of CapEx was Model X ramp up and that tends to stabilize and create free cashflow, as we saw with the S.
One additional point: apparently there's about a billion dollars worth of demand for the power wall.