Quote:
Originally Posted by syndr0me
That email is definitely hilarious and an unofficial delay in the 5k wk until September
The best thing is how it breeds favorable yet completely false headlines. Tesla is 3% off lows on this "leaked" email. It's a PR masterclass. For example, this is the typical headline coming out:
Quote:
Tesla now internally targeting 3-4K Model 3 production rate next month and 6K by the end of June
The headline is fake. The actual email:
Quote:
By having a Model 3 subsystem burst-build requirement of 6k by the end of June, we will lay the groundwork for achieving a steady 6k/week across the whole Model 3 system a few months later.
"Tesla build rate further delayed; internal emails show targeting 6K/week in October now" is the correct takeaway
People are going to enthusiastically buy up on their belief that the news says that Tesla is ahead of schedule going to be making 6K cars/week in June.
Musk did the same thing with:
"Air friction limited robots"
"Productizing the factory"
"The machine that builds the machine"
"The Alien Dreadnought"
"Fully Self Driving coming online in 3 to 6 months [January 2017]"
"Design for manufacturability"
"5000/week by the end of 2017"
"Profitable in 2012"
"Profitable in 2013"
"Profitable in 2014"
"Profitable in 2015"
"Profitable in 2016"
"Profitable in 2017"
"Profitable by the first quarter of 2018"
"Never need another capital raise"
"Won't need an equity raise for the Model 3 [in late 2016; early 2017 = capital raise]
To name just a few. All successfully.