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Originally Posted by Abbaddabba
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Take the Model S battery packs. They're useless for the Model 3. That's one reason why Tesla is ****ing up right now - they're having to design completely new battery packs and production lines for those battery packs, and the Model S/X are no longer useful. Thus the cost of the Model S/X battery pack tools and lines must be included in profitability of the S/X, depreciated over the lifespan. Yet you want to exclude this because....?
What are the differences in the production lines? Seems like the differences would be subtle and require pretty minor adjustments.
Why does it seem like that? I guess the layman utter ignorance of manufacturing is part of the reason people are bullish on Tesla.
The M3 batteries and packs bear almost no relation to the Model S & X battery pack. They have next to nothing in common in terms of manufacturing.
The Model S/X use pre-made 18650 cells, a standard battery that has been around for a long time and is made on deprecated capital. The M3 uses a new type of cell, and the packs are put together different.
Here's a good read about the huge challenges they're having putting these packs together. Musk says this on the conference call:
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Originally Posted by Elon Musk
There are four zones in module production. Module production is fundamentally the limiting factor on Model 3 output, which is ironic since battery modules really should be the thing we're best at.
And I think in part we were probably a little over-confident, a little complacent in thinking that this is something we know and understand. And put a lot of attention on other things and just got too comfortable with our ability to do battery modules because we've been doing that since the start of the company.
And of the four zones, two of them, of which are subcontracted to – the production systems are subcontracted to other companies, flat out didn't work, it turns out like, I mean, we promised they would work and it just didn't work. So, we had to do what would normally be maybe an 18-month development cycle for a production system of that scale and complexity, and try to do that in basically six months or maybe little, six to nine months.
By the way, the last is stone cold proof that Musk has committed stock fraud and was flat out lying when he doubled and tripled down on his production target of 5000/week by the end of 2017. These targets, even a fraction of these targets, would have been known to be impossible since September at least.
Anyway clearly, having to design an entirely new battery production cycle and
****ing it up badly at every single stage in the process shows that no, the differences aren't "subtle" and don't "just require minor adjustments". Read the article linked above about the problems at the factory.
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How do other large companies depreciate these types of capital investments? I would guess (as an admitted layman) that the bulk of the investment would be economically useful for a very long time.
No, not at all. A new model of car cost $1 billion - $6 billion for established car makers to merely
design - just design - using existing knowhow, tools, software, parts suppliers (who do their own vast capital expenditure not included in the above figure), etc. It's a very expensive process and that money is flushed down the toilet if the car doesn't succeed. The majors properly count that design cost as part of the cost of production; Tesla is the only car maker who doesn't, to dishonesty make gross margins seem good and distract people away from their actual profit line, which is horribly in the red.
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The price tag to develop a new vehicle starts around $1 billion. According to John Wolkonowicz, Senior Auto Analyst for North America at IHS Global, "It can be as much as $6 billion if it's an all-new car on all-new platform with an all-new engine and an all-new transmission and nothing carrying over from the old model."
The Model S & X were obviously not profitable and they lost a large amount of money per car when you include the cost of designing these cars - a cost that isn't transferring at all to the M3 and never will. Which was my only point. Spurious is such a deranged fanboy he spent a page tarding up this thread trying to argue against facts.
Depreciation and proper accounting takes care of this large cost (which is one reason that EBITDA is worthless for highly capital intensive industries). Tesla does accounting fudges as well on a large scale (
the SEC pulled them up on some of it). Basically, Tesla accounts for costs very different to other auto makers, as well as revenue.
To give you one example: Unlike all other auto makers, Tesla doesn't include R&D costs in their gross margins. So the cost to develop the battery packs and lines for Model S/X, which isn't at all transferable to the M3 as you can see by their massive failures, different cell and pack design and years long problems, isn't counted as Model S/X development cost.
To give you another example: When majors sell the car wholesale, they book that as revenue, not the retail price. When Tesla sell a car, they book the entire retail sale price as revenue, and charge the cost of operating the sales and service centers, which are large, to a different accounting line. So it looks like their margins are positive, but when you add up the entire cost of building and selling and servicing a car that's non-recoverable and non-reusable, they lose a fortune per car. Why do you think they were losing a fortune per quarter, long before the Model 3 capex started burning meaningful cash, if they had 30% gross margins? Answer: they didn't - it's all an accounting fraud used to distract people.
Hope that helps.
Last edited by ToothSayer; 03-17-2018 at 08:07 PM.