Quote:
Originally Posted by Keloika
I don't understand Tesla's patent-sharing strategy.
Is it actually beneficial to Tesla or is it truly for the benefit of the world? If it is the latter, why isn't there a huge backlash from shareholders?
It's great PR at least. Their reasoning was that the people copying were using their patents as blueprints anyway. And many of the patents they gave away for free will help their customers by making charging standards etc so that their customers might be able to charge their Teslas at BMW-superchargers in the future.
I guess their are pretty happy with being the innovator and having the other car companies a few years behind them. The profitable market tends to reward the innovator. See Apple as an example, even though
Samsung are down to copying their ads straight off they still make like 90% of the profit in the market.
But mainly I think it is PR, project an image that Tesla are the good guy trying to save the world, going their own way, creating this cult. Tesla does very little PR, their customers are their PR-department. This way they save a lot of money on marketing.
Also legal battles tend to be very costly.
It seems that shareholders liked the decision of to release the patents, but that might say more about the investors than the decision.