Quote:
Originally Posted by ChipRick
any bear thoughts on the pay package?
Transparent PR move to set up a big target fairy tale narrative, like lying and saying the first of "Fully Self Driving" would come in 3 to 6 months from January 2017 (selling the idea that Tesla's about to pull ahead permanently on self driving - you better get in now!), like claiming that the M3 will be at 5000/week run rate by last month (you better get in now!). It's a big lie to own the PR narrative and set up big numbers and a bright future in the brains of morons and the FOMO addicts. Musk is basically nerd Trump.
The future PR plays off this are also great. For example, the day after making the announcement, he got to say this in an interview and have it widely reported because it went with the unusual pay deal: “I actually see the potential for Tesla to become a trillion-dollar company within a 10-year period”. Interviewers will ask, for weeks, why he did this, allowing him to set the narrative and headlines. Analysts will ask him about it during the next conference call after whatever disaster M3 numbers they reveal.
Whether you're a bull or not, it puts the idea in your head. It's classic PR. It's the same thing Trump does when he trolls the media to get them to talk about a topic. Tell a big lie that people can easily grasp and that sticks in their head and associate with your company and that you will get endlessly deferentially asked about so you can set the narrative.