Quote:
Originally Posted by Born2DogBaby
I want to invest in a certain stock, and cancel it after the first monthly payment, thus having paid £1.50 for my trade instead of £12.50 and the girl I was speaking to didn't know how to respond. Finally she said there's nothing to stop me from doing that. I decided she's probably not well informed, or there's something else I've overlooked and thought I'd ask here what's the obvious flaw in this idea.
I don't know any specifics about this particular issue, but here are some other thoughts from the point of view of someone who has a basic concept of online promotions/marketing etc.
The stockbroker doesn't need to make a profit on 100% of accounts. If they run a promotion where they make substantial profits on 99% of accounts (because they encourage more customers to do more business with them) then that will offset the 1% who they may suffer some trivial losses with.
Secondly, if they see that they're being abused by a small number of customers, they can simply tell you to leave.
Thirdly, the cost to any individual to "abuse" this system is worth some significant percentage (possibly more than 100%) of £10 of time. You may well be able to spend an hour to save £10 of time... but I suspect that your time can probably be spent in more productive ways.
A reasonable analogy is in running an online poker site: some percentage of your customers will use fraudulent credit cards. That's part of the cost of doing business on the internet, and the operator can (and should) take steps to reduce that cost... but they want to make sure that those costs minimise the impact on honest customers, so they handle such systems on a case-by-case basis, rather than setting up complicated rules about how you need to deposit X times or maintain the direct debit for Y months or whatever.