Quote:
Originally Posted by Bakshi
Instead of buying an established business you are investing in a startup. What are you providing that is not currently available and is in demand? Food, location, convenience, ambiance, quality?
If you have money to do construction why not open a franchise like McDonald's or Starbucks or whatever is popular there or whatever the expats miss from back home, or try to roughly copy their menus?
There will always be a space for global franchises but they will ultimately constrain your success in a setting like this I reckon.
Because:
1. The product/service offerings of franchises are middle of the road at best
2. Franchises detract from desirability of off the beaten path travel locations (can hurt long-term viability of destination)
3. You're at the beck and call of the business strategy of a global behemoth (can't be as nimble as if you have complete autonomy of your own place)
4. You're less likely to ingratiate yourself with the locals by opening a franchise (depends on the locals).
As others have mentioned, opening with a super large menu is difficult to do well.
Some of the best places I've been to have a super small menu, and can often just do one thing, but really well.
E.g. Savoy pizza in Tokyo only does Margarita and Marinara pizzas with a couple of salad options
Also regional place in NSW, Australia that does amazing fish and chips (battered only) and that's it
(great batter recipe, home-made chips, local fish, top notch lemons)
Seinfeld covers this in the Dream Cafe episode... though the move to Pakistani food ultimately fails as well (ha).
Not saying OP should necessarily restrict to only a couple of items, but keeping things small and manageable, especially when starting out, seems best.
And coming from an Australian, if you're going to have an espresso machine, really invest time in learning how to make amazing coffee (Kiwi and Aussie coffee snobs are your friends in this domain).
Cool project regardless. Will follow and good luck!