Quote:
Originally Posted by BoredSocial
Does anyone have any insight into what the movie Bright actually being a profitable play for NFLX means for the content creation business?
I'm starting to have a sneaking suspicion that the best way to be long NFLX is to be short theater chains.
EDIT: Because a lot hinges on whether or not Bright is a profitable play. If Netflix can spend 100M+ on a movie and have it make sense in terms of subscribers gained/retained I think the theater game just had the last nail put in the coffin. Really bad for people who sell traditional TV ads too.
I don't like theater chains because nowadays everyone pretty much has an excellent home theater setup of there own. And those that don't probably don't have the money to go to the movies anyway.
As people unplug the cable companies and networks are the ones who will lose out to Netflix although it is muddled since they are still the internet providers. Comcast, AT&T etc. will lose by people cutting the cable portion but will be in position since they are still providing the internet service.
In the future I see people with a bundle of bundles (Netflix, Hulu, Amazon, the new Disney thing coming etc.) All of these things can co-exist and betting against one (like Netflix) because of this competition is foolish. NFLX is king of the hill right now and I expect will remain so. I believe they all can and will co-exist, survive and thrive.