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Originally Posted by CharlieDontSurf
So on that first bit I'm not sure how valid that survey is given that a lot of Netflix Originals are not actual "originals". A huge chunk of Netflix "originals" existed on BBC, random cable and tv networks and then Netflix bought the rights to them and gave them new life and then re-branded them as originals. Also that article is pretty dated.
I'm not sure I understand this criticism....that just makes it worse for Netflix.
The data is older for sure. More modern data seems to show
originals moving up the food chain. Still way short of what would be expected given their intense promotion but at least they're making lots of top ten now. Although part of that is them retiring popular content from for example Fox, so whether this represents preference changes or Netflix users being now stuck with ultra **** content as the good stuff they'd prefer leaves, is harder to say. For example, Fox's decline from 25 to 5 is mostly their content being pulled, not viewing choices/preferences.
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There is also the issue of sheer diversity of content in the near term. If you love teen drama/rom coms...Netflix is your jam. Sci-fi or Horror same thing. Comedy specials or documentaries etc etc. They appear to be moving into Anime and I imagine live podcasts etc aren't to far down the line. Netflix has also locked up way more rockstar TV talent than Dis+ so far. Also Dis+ is going to have one arm tied behind their back due to the fact their rule of PG-13 and below only will preclude them from using a lot of their great IP, esp with the addition of Fox. Maybe the move it to Hulu but now you HAVE to buy the bundle when maybe you only want one.
The licensed content is obv the core chunk of what Netflix has and gets the most views in totality, but over the last 2-3 years Netflix has acquired and created a huge swatch of "original" content that has gathered a loyal fanbase and driven the pop culture narrative globally.
I'm not sure I agree with them driving a narrative. They're still second rate content. Nor does the loyal fanbase matter. I'll gladly concede they will keep 80% of their existing membership (minus usual churn) for the first two years after Disney launches. That's your fanboys and harcores on the original (~25%), people who want some Netflix content (~60% including the previous), and the majority of on the fence/don't really like what Netflix has but don't see a great alternative. I'll give you those. My bear thesis relies on those people staying with Netflix.
Netflix just guided to add a mere 0.3 million subscribers in the US next quarter. That's not many. Which brings me to:
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I don't disagree that Dis+ will cause some people to choose it over Netflix as it will def be the kid safe streaming channel to have and if you are a diehard Marvel/Star Wars fan you will not want to miss out on it. I think most will carry both until Dis+ proves itself as a true competitor and alternative.
I agree with you. And if "most" means "80%" having both/staying with Netflix then Netflix are toast and <$50. You need it to be >90% in the first year for Netflix not to be in permanent major subscriber decline in the US and the growth narrative blown apart. 90% gets you <$200 Netflix in a bull market.
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I just am of the opinion that Netflix has such a massive diversity of content esp with the planned content budget that Dis+ will take years to catch up and be an equal in product offering. Dis+ said they plan to do the bundle which makes perfect sense but the details are still tbd.
I completely agree with this opinion. What I'm positing is that:
- >5% of people (e.g. busy working parents) buy it just for their kids
- >5% of people (like me) think Netflix is mostly ****, just have it for occasional entertainment and not worth it if there's something that gives you "something to watch" on streaming, especially if it's big budget
- >5% of people will care about the price differential enough or double paying to shut off Netflix
- >5% of people barely use Netflix and just haven't bothered to turn it off as there's nothing else on offer and it's useful sometimes for visitors or kids.
If those numbers are correct then Netflix growth - which is already declining in a near monopoly - is dead.
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ESPN+'s UX is complete AIDS and the system doesn't even work properly at times. Hopefully Dis+ will be better and that's just the UX.
I'm not going to discount the possibility of corporate programming to mess up the UX. But in this case it's Disney, and it's not hard to get it right.
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Netflix's backend systems are massive in scale compared to what Dis+ currently has, and its not my opinion - that is from someone I know who is actually working on their systems at Disney right now. They will eventually catch-up but it will take awhile and be incredibly costly. Amazon Video is still working on theirs and they have had years of user data to try and improve it and have still failed.
It's a scaled distributed CDN using AWS. They don't even have their own servers. Granted they do it at massive size (15% of Internet traffic!) but unless Disney is stealing all their subscribers immediately it doesn't matter.
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I own Disney but haven't touched Netflix stock in years, which in hindsight didn't work out well, but I don't see Dis+ being a true equal until 2-3 years from now when it is a true bundle or they moved past the Dis+ limitations. Esp if ESPN+ is expanded to include more live sports content offerings and/or all of what ESPN offers and the networks/studios get a grip and start turning down Netflix's $$$ to keep their content for themselves. Live sports can be a true differentiator for Disney as that doesn't appear to be part of Netflix's product roadmap.
Why would you own Disney? I've never understood that. Going forward from now, holding any company involved in large scale price and supply wars - in Disney's case a price war which undercuts its own revenue elsewhere - is a silly thing to do.