Not sure if this is a "help everyone" thread or not. If it's not, let me know and I'll delete this post.
I'm working on a simple app that gives users prices of certain commodites ("magic cards" - a trading card game). The goal is to make money with adwords and referral income. The site is up, although still in alpha and I'm fixing broken things daily.
I'm going to spend a week fixing things then start work on marketing. What I'm wondering is: I have the original domain (
www.mtgcardpricer.com) with static. and blog. as subdomains. I also recently bought a much shorter name - mtgprice.com (and mtgpricer.com) since I want uswers to be able to use the site extremely quickly.
1. Should I move all the content to the new domain instead of just doing a redirect? Is having a short domain really important?
2. Is it worth getting a cheap logo made for the site and doing some basic branding? If so - should I use the longer or shorter name?
3. Should I make this decision now, or later?
4. I know very little about branding and brand identity - how important is having a strong brand identity at launch? Is it worth spending an extra week on?
5. I have the basic SEO stuff in there - keywords on the pages, different titles, fast-ish page load times, meta descriptions. I know I need a sitemap (which I'll add in a week) - what else should I be thinking about early? Especially, is there any stuff that's hard to change later, once the site is established?
Thanks!