so i'm helping a health professional friend of mine with the content on his website and i decided to see what the #1 ranked websites for highly searched keywords by others in his field were doing right.
so i checked the title, tags, content, and so on and didn't see anything remarkably SEO-ish about these #1 ranked sites.
then i decided to go to
http://www.wholinks2me.com to check what's going with their linking stratgegy and i'm seeing a lot of things like: few google links and a ton of Bing links
what's going on here?
edit: hmm when i type in forumserver.twoplustwo.com i also get lots of Bing backlinks but no Google ones. i thought something shady was going with these websites but now i'm wondering if i'm just confused.