Quote:
Simplifying mantra.
Not how it always works in the real world.
Ever seen what a vengeful adolescent can do to the reputation of a 30 year old small business with a few hit blogs and Ripoff Reports calling the owner a pedo and a thief and a tax cheat and a kidnapper?
You can run the best business in the world, one psycho disgruntled customer can cost you huge. If you're not set up to counteract that (you don't know how to be in touch with fixers without reaching under digital rocks and seeing what you pull out and you can't afford to write a huge check to pro Reputation Management firms) then you're vulnerable.
It's just a crappy reality of the information age where proposed defamation laws are still shouted down with mantras about FREE SPEECH! and every half ****** in his mothers basement is nuclear capable.
People who don't understand this usually display the naivete of the unaffected. I hope you never learn the hard way.
Of course in today's world every business and even person, is vulnerable to online attacks. Welcome to the internet. As you well know this didn't start, nor does it stop at Yelp.
I recently employed a designer to work with and while vetting them, a simple online search of their name and business yielded multiple attacks in the form of multiple harsh reviews and rip-off reports which mirrored across multiple sites. It was pretty easy to see it was a lunatic customer and the designer wrote a very controlled and diplomatic response to all accusations as much as they could, so it was quite easy for me to discern the situation as simple being a stage 5 maniac customer with nothing better then to tear this person apart.
If you are not pro-active in online marketing for your business (at least minimally) or don't create and monitor your own business listing pages online, or run Google notifications then you are just not a smart business owner, period.
The point is, the buying public will overall be able to weed things out just as I did, and if you run a good business with good service/product you most likely never have anything to worry about besides potentially that one maniac.
After spending a few minutes looking at any given business page on Yelp, I typically see Yelp reviews as a decent measure to what sort of expectations I can have on a business, but expecting it to be perfect or saying they are nothing more then extortionists is a bit irrational IMO and falls in a similiar category as some of the whiny, maniacal reviewers on Yelp slamming a restaurant for something really unreasonable.
Last edited by HighJaK; 08-05-2014 at 07:41 AM.