So there is a company I'm interested in that is going to have an IPO soon.
I've never owned individual stocks and don't plan to in the future but I really like them and think their business will only get better.
It's
http://www.bluebirdgroup.com/ they are an Indonesian taxi company.
Their business model is simple but still radical here: Reliable drivers actually using the taxi meters and not trying to screw their customers.
They have made such an impact, for example all other taxis in Bali are now shades of blue, in hope for tourists to mistake them for a bluebird lol. There is even a "Blue taxi group" and most taxis also have a very similar blue bird as their logo. Still you can see tourists and locals patiently waiting for a real bluebird on the side of the street, passing loads of other taxis (which by no means are ALL rip off artists).
They also have other transport related businesses like rentals, limousines with drivers etc as well as logistics like transporting for 7/11 type shops.
Indonesia is huge and they are in 14 cities so far so def still room to expand with their core business as well.
All of the above is obv public knowledge so will be priced in accordingly, right?
I still want to throw a bit of money at them (and admittedly pretty much regardless of asking price) - is that crazy or probably fine? Won't go broke or anything ofc.