This is getting kind of off-topic as these are very specific to Netflix. Not sure where this can go but happy to discuss this elsewhere or whatever.
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Originally Posted by chytry
According to one forecast, global online video revenue should be $129 billion in 2023.
If you did this analysis for Google in 2004, would this have fairly valued Google's long-term opportunity in online advertising? What was global digital advertising revenue in 2007? What is it in 2020?
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Global pay TV is 200 billion and going down.
Why is this going down?
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Now subtract all the global competitors
This is still part of their TAM.
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and realize this is a low margin industry
What are the factors that make this a low-margin industry?
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and NFLX has no franchises on which it can build (unlike Disney for example)
Is there much evidence that strong franchises provide meaningful differentiation in this space? HBO has had great franchises and Netflix has completely obliterated HBO. Netflix's scattershot content approach seems to be working well on the whole. Anecdotally, Netflix never has anything I'm specifically looking for but it has enough of everything that it's almost always where I go for content discovery. I derive more value out of it than any other service and it's not even close. My general feeling is tthat Netflix can create more user value out of any given content than anyone else in this space. While they are not currently able to capture the additional user value, but in the long run, this isn't a big deal - a lot of people were concerned about Google and Facebook's ability to monetize the value-add, this didn't prove to be problematic in the long run.
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and doesn't sell ads (unlike Google or FB).
Is this a long-term constraint or a medium-term business strategy?
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In addition, if it wants to attract the much hyped international subscribers, it needs to increase spending on local production and marketing going against local competitors. And this is in markets much more sensitive to pricing. E.g. in India the premium package is 40% cheaper than in Europe. And then you have the currency headwinds, which are gonna be massive.
Why is the currency headwind massive when they are going to be spending a bunch on local production? Also, increased local production adds substantial depth to their library on the whole and gives Netflix an edge in every market. Currently, international distribution deals are a pain and add a lot of friction - Netflix being able to promote and monetize local content instantly across all their markets is a massive advantage that gives them significant clout on the production side. People that consume a lot of non-local content are more likely to be trendsetters that disproportionately impact the brand.
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Now what revenue multiple do you think NFLX will have when its growth effectively stops and it still can make no money?
When do you predict that its growth will effectively stop?
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As expensive as the stock is, the fact that it's hasn't moved up for almost 2 years now is a tell.
Why isn't this simply a reflection of the valuation 2 years ago as opposed to now? Conversely, does the fact that the other tech stocks went up quite a bit in the last 2 years a bullish sign for those stocks?