Been in and out of it a few times over the last year, sell the news and buy back when it fades a few weeks later.
They've proven the demand is there with the DTC sales which will make it much easier to get shelf space in the stores.
Good margins, almost 9m sales last quarter valued at 330m cad (I'd be in the BYRN.CN cross listing) actually still looks like a good deal for a company growing at this rate when comparing it to my other hyper growth stocks. They gave guidance of 38m for the year.
There's about 1M they can get from the outstanding warrants if there's an acceleration clause. Pretty close to break even but looks like they will need to raise money again to fulfill orders when they get a bass pro shop type gigantic PO.
Not sure how it works in the US but here in Canada if you hold a few shares you can get into a private placement when they raise cash through the existing shareholder exemption. You'd get a better price per share that comes with a (likely in this case) half warrant. Email investor relations and get on the list to be notified when they raise more capital.
Just took a quick glance and I'd put up to half a percent of my liquid net worth into it if I were looking at individual stocks and could get a decent fill.