1. You can charge them more, and should. Women are more accepting of higher prices in return for feeling like they belong to a special club (a different font on your invoice, mostly). "Quinte Home Enrichments" fits nicely into this

2. Aspirational lifestyle names are more likely to work

3. There may be a sisterhood angle. How many "Jane's Home Improvements" are there? A female name might get interest if only because it stands out. Perhaps as an alternate name if you choose more than one business name. Name it after your wife or ex girlfriend "she does the business, I do the building, she's my boss, haha". A little bull**** goes a long way.

4. Women are more into personalities and personal names. See Jim's Mowing - a big reason that was successful imo is because women make most purchasing decisions, and women could relate to that. That picture is the archetype of friendly non-threatening. That ties in which your question - should you use your personal name? Not necessarily, but if your clientele are wealthy women, maybe.

5. Chippindale's Home Improvements? Fabio's Home Improvements? Rich older women are horn dogs. Christian Grey's Home Improvements? That last one would get some genuine laughs.

If you have friends who fit the bill, you cold do some market research. Give them a list of names and see which one they'd pick.

Personal name and what you do.

Then do a good enough job that your name becomes synonymous with what you do. This will be hard if your name is Charlie Manson or John Smith for obvious competing reasons.

Alternatively, a two- or three-word name of what you do and your geographical area. Then do a good enough job that the name is the one people call.

Mostly, it is doing a good job that matters.

Also, as a small aside, narrow the focus of your business. If you are just a general contractor specializing in post-build work, you will have difficulty consistently doing a good job (accurately pricing and executing).

It seems like it would be a good name. It's a much less good name when you have to push them through your somewhat religious carrier services department.

I know the public perception of the trucking business is what it is, but it's actually a surprisingly conservative space culturally. Yes that name successfully made me laugh and think that they must be decent to be carrying around that name and surviving... But other people will just clutch their pearls in response as silly as that is. I think any name that actually turns off some customers is going to be dumb in a vacuum.

Interestingly you can figure out other things from a name. For instance I find that trucking companies with religious names are almost universally scumbags. There's a particular type of scumbag out there for whom being very outwardly religious is a major way they shortcut people's common sense. In reality there's a reason why the New Testament is packed full of all sorts of warnings about exactly these people. It's been a problem for a long long time

EDIT: I'm not particularly religious, but I was raised by a guy who spent the first 12 years of my life as a pastor. As a result I know enough about how things are supposed to work to be slightly offended by 'Praising Jeebus trucking'... Believers are completely fine and I'm partnered with people who are quite religious... It's a particular type of loudness that's a tell.

The Three R's

I don't think the name matters as much as you think it does.

Givin up on name. Here is a logo concept I'm playing with.

Tell me what you like/dislike!

Thanks Guys!

It doesn't convey your innovative use of decentralized blockchain technology in the home improvement space

I like it, a lot. You can definitely add some extra $$$ to your invoice with that branding.

Thanks Tooth,

Anything you like/dislike in particular? Any ways to see to improve?

I like everything, the coloring (stands out) the clever logo with the roofs. It's good all around. If I was a well to do middle aged woman you'd be at the top of my hire list.

Lololz

All I can tell you is I had this exact challenge and question 3 years ago, more related to the hospitality industry. Many experienced posters told me:

1) You really need a .com for the URL
2) go for a short catchy name over forcing the product or city name in there

ignored both of those things and crushed it. Now a .com would have been better, but in the abscence of that I did the .ca and got the name I wanted. Included the city name and the general area of expertise.

My SEO is crushing, in the first year of business it's already #2 regionally now (by sales) crushing people 15-20 years in.

So in your place I'm going with Trenton Home Renovation and not losing a moment's sleep over it (or something close, I can go check keyword planner if you don't know how).

Your business as I understand it will rely almost exclusively on local SEO. Don't overthink it.

I'll also add:

everyone overthinks logos. You only need to be SURE of your logo when you're about to spend the money getting it all over your truck. Till then go for speed. You may not even need one for your website and business cards to start. That's another mistake I'll never make again.

Your minimum viable product here doesn't care about a pretty logo. It cares about decent SEO and if you can fix something worth a damn.

logo is very nice. good colors, nice touch with the roof, etc. OP says commercial and home renovation and repairs. Only saying "home" renovations in your logo may limit commercial clients contacting you, but that's probably overthinking it. Maybe just "Renovations & Repairs" instead?

only nitpick on the logo may be to make the grey outline on the underside of the roof look more like a real shadow. deeper on the left, skinnier on the right or vice versa.

I'd go for two names if you're doing both commercial and residential. They're different markets and different branding. Bit more of a pain but even one client pays for your extra advertising. You also target different SEO with each one.

"Morello Commercial Renovations And Repairs"

Thanks for all the input guys. Its been a huge help.

There is my business card concept. Any thoughts or suggestions?



Here is a link to better view...

http://i66.tinypic.com/w1y5v4.jpg

Any input is appreciated!

Not sure if that is just an example, but I would use a personalized email address over gmail.

Probably worth the $50 year...

I think it is. When I see gmail for a business email it feels a little bit unprofessional, not sure if others agree.

Really great logo btw, I wouldn't change a thing.

nice logo +1, quality and professional, and nothing over the top(too fancy).

company name @ Gmail seems very unprofessional IMO, for whatever reason, just seems more unprofessional and classless than @ MorelloRenovations or w/e

capital letters in your domain name would be unprofessional and classless

You need a website anyway, the email comes with that.

Particularly for running B2C you need a website.

I guess so, but I think very very minor detail.


Yes its on the list but need to to have established. I will get both and update when website is established.

I agree, but what about a facebook page also? Also my business will be B2C and B2B but heavily weighted for B2C.

Thanks for the input guys!